Dickey's Barbecue Pit Strengthens Franchisee Support With New Department
America's Fastest Growing Quick Serve Reorganizes to Meet Demand with Communications Department
DALLAS, Aug. 24, 2011 /PRNewswire/ -- To accommodate its rapid growth and franchisee demand, the quick serve barbecue chain Dickey's Barbecue Restaurants, Inc. ("DBRI") recently launched a Communications Department, while expanding its marketing efforts to keep up with the pace of new store openings.
"We are operating at a fast pace to meet our goal of 200 stores by the year's end and we have to make sure the corporate support is extensive," said Roland Dickey Jr., President of Dickey's Barbecue Restaurants, Inc. "The communications department is an expansion of the marketing department that will fully support our franchisees. We want to provide them with the best support system possible and this reorganization sets out to streamline our owner/operator communications."
Dickey's is growing at a rapid 38% growth rate over the past 2 years.
"Interacting with the franchisees on a day-to-day basis is an exciting aspect of working for Dickey's Barbecue Restaurants, Inc. Franchisees are the lifeblood of our growth and it's crucial that we are there for them every step of the way," said Jeff Gruber, Director of the new Communications Department. "Communication is an essential part of this business."
Gruber has worked at DBRI for the past 4 years, previously holding the title of Director of Marketing.
"The marketing department is expanding rapidly to keep up with our growing demand. It is an exciting time to be working at Dickey's Barbecue," said Marketing Director Joette Young, who recently joined the company and has experience working at the American Heart Association.
Paige Blackorby was promoted to Senior Marketing Manager for DBRI, making way for two new brand managers, Hayley Hamre and Aaron Brewer, all of whom will report to Young.
Dickey's Barbecue began franchising in 1994 and will celebrate its 70th anniversary this October.
The original location is still open for business and Dickey's Barbecue remains under the direction of the Dickey family.
For more information about Dickey's, visit www.dickeys.com.
For Dickey's franchising information call 866-340-6188.
Media Contact:
Amy Vercher
972-248-9899
[email protected]
SOURCE Dickey's Barbecue
Share this article