DICK'S Sporting Goods Announces Grand Opening Celebration in Cullman, AL

Special Appearance Sunday by Bobby Humphrey

Aug 31, 2015, 14:12 ET from DICK'S Sporting Goods

PITTSBURGH, Aug. 31, 2015 /PRNewswire/ --  DICK'S Sporting Goods (NYSE: DKS), the largest U.S.-based, full-line omni-channel sporting goods retailer, will be opening its 14th store in Alabama and 628th store nationwide on Friday, September 11th at Cullman Shopping Center in Cullman, AL (1216 Cullman Shopping Center NW).

DICK'S three-day grand opening celebration will run through Sunday, September 13th. The store will open at 8:00 a.m. Friday and Saturday and 9:00 a.m. Sunday

On Friday, the first 100 people in line will be eligible for a free Reebok Play Dry® T-Shirt. Guests who are in line at 7:45 a.m. on Friday will get a chance to open the DICK'S Sporting Goods Gift Locker.*

Former college and pro running back Bobby Humphrey** will make an in-store appearance from 1:00 p.m. to 3:00 p.m. on Sunday.

Saturday and Sunday giveaways include a free Mystery Gift Card from $5 to $500 for the first 100 adults in line. Guests who are in line at 7:45 a.m. Saturday and 8:45 a.m. on Sunday will also get a chance to open the DICK'S Sporting Goods Gift Locker.*

Throughout the weekend, customers can get tips from professional anglers at the 4,000 gallon DICK'S bass tank.

"We're excited to be joining Cullman with the opening of our newest location," said Lauren Hobart, Senior Vice President & Chief Marketing Officer, DICK'S Sporting Goods. "We look forward to offering the finest quality products and highest level of customer service to the community."

The new location will feature Nike and Under Armour shops, athletic and outdoor apparel and footwear and the latest gear for team sports, fitness and outdoor. More than 40 in-store services by DICK'S certified PROS in specialties such as bike, golf and fishing will also be available.

Visit DICKS.com/Cullman for details and LIKE DICK'S Sporting Goods on Facebook for the latest information on appearances, events and brand activations.

*NO PURCHASE NECESSARY. Purchase does not improve chance of winning. Limit one t-shirt, mystery gift card and/or gift locker combination per person, per day. Must be 18+ for gift card and gift locker promotions. See store or DICKS.com/Cullman for details and odds of winning.

**Wristband required for autograph. Wristbands will be distributed on a first-come, first-served basis on the day of event only. Limit one per person. Visit DICKS.com/Cullman for details.

About DICK'S Sporting Goods, Inc.
Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of August 1, 2015, the Company operated more than 615 DICK'S Sporting Goods locations, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops.  Headquartered in Pittsburgh, PA, DICK'S also owns and operates Golf Galaxy, Field & Stream and True Runner specialty stores. For more information, visit the Press Room at DICKS.com.

Contact: DICK'S Sporting Goods – press@dcsg.com

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SOURCE DICK'S Sporting Goods



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