PITTSBURGH, March 21, 2016 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S.-based, full-line omni-channel sporting goods retailer, will be opening a new DICK'S Sporting Goods and Field & Stream store on Friday, April 1 at the Ambassador Town Center in Lafayette, LA (110 Old Camp Road).
The store features a DICK'S Sporting Goods and a Field & Stream store in one location under the same roof. This unique shopping destination will offer the convenience of being able to purchase all sporting goods and outdoor needs at one time, in one location and at any checkout.
"We're excited to offer the Lafayette community two great stores in one location," said Lauren Hobart, Executive Vice President & Chief Marketing Officer, DICK'S Sporting Goods. "The new stores will carry a wide range of sports and outdoor apparel, equipment and accessories and will be an essential destination for sports fans, athletes and outdoor enthusiasts in the community."
A three-day Grand Opening celebration will run through Sunday, April 3. The store will open at 8:00 a.m. on Friday and Saturday and 9:00 a.m. on Sunday.
Several special guests will make in-store appearances during the Grand Opening including Willie Robertson**, star of A&E's Duck Dynasty, from 12:30 p.m. to 2:30 p.m. and Junior, Willie and Theresa Edwards**, as seen on the Swamp People® TV series from 4:00 p.m. to 7:00 p.m. on Friday; former college and pro quarterback Jake Delhomme** from 12:00 p.m. to 2:00 p.m. and Troy and Chase Landry** as seen on the Swamp People® TV series from 4:00 p.m. to 7:00 p.m. on Saturday; and former college and pro defensive back Ike Taylor** from 12:00 p.m. to 2:00 p.m. on Sunday.
Guests will have the chance to receive giveaways throughout the weekend, which will include a chance to open the DICK'S Sporting Goods Gift Locker or Field & Stream Locked and Loaded Prize Safe, receive free mystery gift cards and other premium items. ‡‡
Visit DICKS.com/Lafayette for full details on the Grand Opening celebration, including giveaways, promotions, special guests and brand activations.
**Wristband required for autograph. Wristbands will be distributed on a first-come, first-served basis on the day of event only. Limited Quantity. Limit one per person. Visit DICK'S.com/Lafayette for details.
‡‡NO PURCHASE NECESSARY. Purchase does not improve chance of winning. VOID WHERE PROHIBITED. Limit one t-shirt, mystery gift card, hat, stadium bag, and/or Gift Locker/Locked & Loaded Prize Safe combination per person/day/drawing. Must be 18+ for gift card and Gift Locker/Locked & Loaded promotions. Winners must comply with all federal, state and local laws, and must lawfully be able to possess the prize. See store or DICKS.com/LAFAYETTE for details and odds of winning.
About DICK'S Sporting Goods, Inc.
Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of January 30, 2016, the Company operated more than 640 DICK'S Sporting Goods locations, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops. Headquartered in Pittsburgh, PA, DICK'S also owns and operates Golf Galaxy, Field & Stream, True Runner and Chelsea Collective specialty stores. For more information, visit the Press Room at DICKS.com.
Contact: DICK'S Sporting Goods or Field & Stream – firstname.lastname@example.org
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SOURCE DICK'S Sporting Goods