The store was originally located in Normal, IL on North Greenbriar Drive. Enhancements to the new location will include expanded Brand Shops, a Women's Studio Apparel Department, a Soccer Shop, a Lacrosse Shop and a Baseball Shop. Customers can also experience an improved footwear section designed to offer a broad selection of sports performance and casual footwear.
Other enhancements such as wider aisles and clearly identifiable destinations for the brands shops will greatly improve customers' ability to navigate the store and provide an improved checkout experience.
"We continue to strive to bring the highest quality products and services to the communities that we are part of," said Lauren Hobart, Executive Vice President & Chief Marketing Officer, DICK'S Sporting Goods. "The opening of our newest DICK'S Sporting Goods in Bloomington will enable us to serve athletes, sports fans and outdoor enthusiasts in the community at an even higher level."
On Saturday, the first 100 people in line will receive a free Reebok Play Dry® T-Shirt. Sunday giveaways include a free DICK'S Stadium Bag for the first 100 people in line. Adults who are in line at 8:45 a.m. Saturday and 9:45 a.m. on Sunday will also get a chance to open the DICK'S Sporting Goods Gift Locker.*
LIKE DICK'S Sporting Goods on Facebook at facebook.com/dickssportinggoods to learn about more local activations, special events and brand activations.
*NO PURCHASE NECESSARY. Purchase does not improve chance of winning. VOID WHERE PROHIBITED. Limit one t-shirt, stadium bag and/or Gift Locker combination per person/day/drawing. Must be 18+ for Gift Locker promotions. See store for details and odds of winning.
About DICK'S Sporting Goods, Inc.
Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of April 30, 2016, the Company operated more than 645 DICK'S Sporting Goods locations, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops. Headquartered in Pittsburgh, PA, DICK'S also owns and operates Golf Galaxy, Field & Stream, True Runner and Chelsea Collective specialty stores. For more information, visit the Press Room at DICKS.com.
Contact: DICK'S Sporting Goods – firstname.lastname@example.org
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SOURCE DICK'S Sporting Goods