Dictionary.com App Hits 50M Downloads, Making it One of the Most Popular Apps Available

OAKLAND, Calif., May 14, 2012 /PRNewswire/ -- Today Dictionary.com (www.dictionary.com), the preferred online and mobile dictionary for students of all ages, announced the availability of Word Dynamo for iPad. The release of the new app, available on iTunes, means that Dictionary.com's personalized, game-based word learning experience is now available to students anytime, anywhere through a seamlessly integrated online/mobile platform. The announcement comes as the company surpasses the 50M download milestone of its Dictionary.com app, demonstrating achievement of its vision of mobile technology as a pivotal force in 21st century learning. It also solidifies Dictionary.com's position as one of the most popular apps of all-time, a distinction noted recently by Apple.  

Word Dynamo combines proven study techniques with engaging games to enable students to grow their command of language at their own pace, complete homework faster, and improve test scores along with overall academic performance. Making it available via iPad adds an entirely new dimension to the ability of students to boost their performance, explains Lisa Sullivan-Cross, GM Learning, Dictionary.com:

"Word Dynamo makes a personalized game of learning," said Sullivan-Cross. "Whereas cramming before a test used to mean pouring through unintelligible notes in the school hallway, now students can play games on their iPads that leave them infinitely more prepared. Or, if they're visiting an art museum, they can take a fun, on-the-spot crash course in art terminology that enriches their experience and increases learning retention -- the applications are endless."

Word Dynamo shapes a personalized experience within a rich, multi-media digital environment through features such as the Word Score, an estimate of the total number of words you know; 20 levels of skill-building word games; a study dashboard; more than 100,000 expert-created study guides, and the ability to create and import your own word lists.

A Momentous Year in Mobile for Dictionary.com
As a result of its efforts to bring the benefits of mobile technology to education, Dictionary.com has seen major growth in use of its mobile products over the past year. While online traffic has seen dramatic increase over the past 12 months, growth in mobile usage has been even more pronounced:

• Mobile Page Views have grown 65.6%
• Mobile Visits have grown 56%
• Total Mobile Page Views Per Visit have grown 6%

Making Word Dynamo available through iPad, according to Shravan Goli, CEO, Dictionary.com, is a significant step in Dictionary.com's ongoing mission to redefine the learning experience with resources that evolve with students to become a natural extension of their preferences, habits and personalities.

"As a company offering one of the most popular apps of all time, we recognize that the educational success of our kids relies on their ability to access learning through tools they're familiar with and enjoy using," said Goli. "Word Dynamo on iPad -- and shortly other platforms as well -- enables students to self-tailor a learning environment that stays with them all the time, making learning less something that they 'do' per se, and more a part of who they actually are."

About Dictionary.com
Dictionary.com is the leading provider of online and mobile language reference products and services. An IAC (NASDAQ: IACI) company, Dictionary.com, LLC offers a family of free, advertising-supported sites including: Dictionary.com, Thesaurus.com, Reference.com and the fast-growing WordDynamo.com. Dictionary.com is also the leading dictionary app on all major mobile platforms (iPhone, Android, iPad, Blackberry, & Windows) with apps that have been downloaded over 50 million times. Dictionary.com serves an average of 50 million unique users worldwide per month (source: 2011 Quantcast data and internal mobile usage data). For more information, please visit www.dictionary.com.

SOURCE Dictionary.com