Okin's unique background of structural and graphic design, point-of-purchase displays, and collateral materials are invaluable as Digimarc provides counsel to the industry about the packaging benefits of the Digimarc Barcode.
"Digimarc offers the industry a compelling path forward for packaging design," said Okin. "I see the Digimarc Barcode drawing consumers closer to brands through faster checkouts, ease of obtaining product information and coupons, and more accurate data. I'm excited to work with the Digimarc team and our partners to help the industry move forward with new design innovation."
"We are excited to have Matthew with his wealth of packaging and brand experience on the Digimarc team," said Sean Calhoon, vice president for product management at Digimarc. "He is a visionary global design director with an extensive background creating innovative brand solutions for a wealth of consumer products. He has worked with leading consumer and brand teams and effectively translated their desires into iconic, enduring designs that delivered measurable results. This will be invaluable to Digimarc, our customers and partners, and our ability to counsel the industry about the benefits of the Digimarc Barcode."
With Okin's arrival, Digimarc continues its trend of strategic new hires as the company seeks to bolster expertise in areas such as design, sales and marketing, engineering, operations, and IT.
Digimarc Corp. (NASDAQ: DMRC), based in Beaverton, Oregon, is the inventor of the Digimarc Barcode, which enables industrial scanners, smartphones, tablets and other computer interfaces to reliably, efficiently and economically identify traditional barcoded items, along with many other media objects. Digimarc Barcodes are imperceptible to people and do all that visible barcodes do, but even better, and can be applied to virtually all forms of media. These remarkable capabilities have allowed Digimarc and its business partners to supply a wide range of patented consumer engagement, media management and security solutions across multiple consumer and government industry sectors. Digimarc owns an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media object discovery, and intuitive computing more generally. Digimarc develops and delivers solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit www.digimarc.com and follow on Twitter at @Digimarc.
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SOURCE Digimarc Corp.