Digital Advertising and Marketing - Global Strategic Analysis 2016-2020 - Rapid Shift of Media Spending From Traditional to Digital

26 Feb, 2016, 09:10 ET from Research and Markets

DUBLIN, February 26, 2016 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/v4kd7v/digital) has announced the addition of the "Digital Advertising and Marketing - Global Strategic Analysis" report to their offering.
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This report analyzes the worldwide markets for Digital Advertising and Marketing in US$ Million in terms of Spending (Wired Internet as well as Mobile Internet) by the following formats - Search, Display, and Other Modes/Formats.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World.

Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

The report profiles 498 companies including many key and niche players such as:

  • Acxiom Corporation (US)
  • Amazon Services LLC (US)
  • AOL, Inc. (US)
  • Millennial Media (US)
  • Baidu, Inc. (China)
  • Conversant, Inc. (US)
  • Dentsu Aegis Network (UK)
  • Eniro AB (Sweden)
  • Facebook, Inc. (US)
  • Google, Inc. (US)
  • DoubleClick, Inc. (US)
  • IAC/InterActiveCorp. (US)
  • InfoSpace, Inc. (US)
  • LinkedIn Corporation (US)
  • Microsoft Corporation (US)
  • Pandora Media, Inc. (US)
  • Sina Corporation (China)
  • Sohu.com, Inc. (China)
  • Tencent, Inc. (China)
  • TOM Group Limited (China)
  • TradeDoubler AB (Sweden)
  • Twitter, Inc. (US)
  • Yahoo!, Inc. (US)
  • Xaxis (US)

Key Topics Covered:

1. Industry Overview

2. Competition

3. Market Trends, Issues & Drivers

4. Digital Advertising And Marketing: A Conceptual Overview

5. Product Introductions/Innovations

6. Recent Industry Activity

7. Focus On Select Players

8. Global Market Perspective

Total Companies Profiled: 498 (including Divisions/Subsidiaries 520)

  • The United States (200)
  • Canada (25)
  • Europe (184)
  • - France (14)
  • - Germany (10)
  • - The United Kingdom (80)
  • - Italy (10)
  • - Spain (12)
  • - Rest of Europe (58)
  • Asia-Pacific (Excluding Japan) (81)
  • Africa (4)
  • Middle East (26)

For more information visit http://www.researchandmarkets.com/research/v4kd7v/digital


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