NEW YORK, March 23, 2016 /PRNewswire/ -- Essence, a global digital agency, today announced the promotion of Jesse Cahill to North America Head of Media. Cahill most recently served as North America Head of Planning. His new role was previously held by Rob Reifenheiser, now CEO of the Americas.
Cahill first joined Essence's New York office in 2012, and over the course of his tenure has held roles including Client Director, Planning Director and most recently North America Head of Planning. Previously, he was a Digital Group Director at Omnicom Media Group. Prior to Omnicom, Cahill acted as Account Director at Medicom's Los Angeles office. Earlier roles include LA-based digital media planning positions at Beyond Interactive, MediaVest and Dailey and Associates. As the North America Head of Planning, Cahill participated in the winning pitch for Visa's programmatic business, oversaw award-winning media campaigns and architected planning as its own distinct discipline in North America. Cahill's new position holds him accountable for overseeing all of the agency's North America media disciplines, including Account Management, Advertising Operations, Biddable, Investment, Mobile, Performance, Planning, and Programmatic, which account for over 100 people across Essence's three US offices. Additionally, he will serve as the NYC office lead.
"If there's one thing Jesse has proved over the last four years, it's that he's an absolutely remarkable leader," said Reifenheiser. "He inspires and motivates his team to do fantastic, industry-leading work. He is equally committed to the development of people as he is great digital plans. I am excited to see where Jesse takes our media practice under the new GroupM umbrella."
"My background in client services and planning has allowed me to help design digital marketing strategies that tightly align with a company's business objectives," said Cahill. "I'm excited to advance my role at Essence and continue to bring holistic digital media opportunities to our innovative clients."
Cahill's promotion is effective immediately. He will continue to report into Reifenheiser and will remain based out of Essence's New York office.
Essence is a global digital agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, Viber, method, Tesco Mobile and the Financial Times. The agency is more than 500 people strong, manages over $850MM in media spend and deploys campaigns in 71 markets via offices in London, New York, San Francisco, Seattle, Singapore and Tokyo. Part of GroupM, Essence is majority owned by WPP, the world's leading communications services group.
Visit essencedigital.com for more information and follow us on Twitter at @essencedigital.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/digital-agency-essence-promotes-jesse-cahill-to-north-america-head-of-media-300239064.html