Digital Assent CEO Selected as Finalist for 2012 Tech Marketing Awards
ATLANTA, Oct. 22, 2012 /PRNewswire/ -- Digital Assent, a fast-growing healthcare media and marketing company headquartered in Atlanta, today announced that the Technology Association of Georgia (TAG), the state's leading association dedicated to the promotion and economic advancement of Georgia's technology industry, has named company founder and CEO Andrew Ibbotson a finalist for its third annual Mobile Marketer of the Year Award.
One of nine award categories with over 60 nominees in the running, the Mobile Marketer of the Year represents an individual who is on the forefront of the mobile revolution. They are responsible for developing innovative mobile marketing solutions that deliver measurable results. "These awards highlight the incredible marketing talent our community has to offer, and it's an honor to recognize their achievements," said Adam Harrell, Chair of the TAG Marketing Board and President of Nebo Agency.
Ibbotson is the visionary behind Digital Assent's mobile touch-screen PatientPad® technology, which is transforming the way healthcare providers and pharmaceutical brands engage healthcare consumers at the point of care. "Our mission is to help patients make smarter decisions about their healthcare at the point of care," explained Ibbotson. "While they wait, patients can explore health information that's been hand-picked by their doctor. On the flip side, our brand partners have the opportunity to educate patients about their products when those patients are most focused on their healthcare."
Because the content is so targeted and relevant, patient satisfaction is very high. In a recent survey of PatientPad users, 96% of patients approved of the advertising content, 30% said they took action in direct response to the advertising, and 33% said they discussed their PatientPad experience with family and friends after their visit.
Representing Georgia's "best of the best" in the fusion of marketing and technology, the Tech Marketing Awards recognize Georgia's most innovative marketing leaders. Winners will be announced at the 2012 Tech Marketing Awards Gala on Thursday, November 15 at the Defoor Centre in Atlanta's Westside.
"We are proud to once again honor those individuals whose creativity and mastery of marketing is raising the profile, not only for the companies they represent, but for Georgia as a top state for technology," said Tino Mantella, president and CEO of TAG.
About Digital Assent
Digital Assent is a fast-growing healthcare media and marketing company that helps patients make more educated and informed decisions at the point of care. The company's award-winning PatientPad® technology is transforming the patient experience at doctor's offices throughout the United States. Upon arrival, each patient is given their own PatientPad® tablet to check-in for their appointment. While they wait, patients hold on to the PatientPad® to explore relevant health information and learn more about the products and services offered by the practice. Digital Assent's rapidly growing PatientPad® Network now spans every major metropolitan market in the country. For more information about Digital Assent, please visit www.DigitalAssent.com.
SOURCE Digital Assent