Digital Assent Wins 2012 "Mobile Marketer of the Year" Award

ATLANTA, Nov. 16, 2012 /PRNewswire/ -- Digital Assent, a fast-growing healthcare media and marketing company headquartered in Atlanta, today announced that company founder and CEO Andrew Ibbotson was named 2012 Mobile Marketer of the Year at the third annual Tech Marketing Awards.

One of nine award categories with over 60 nominees in the running, the Mobile Marketer of the Year represents an individual who is on the forefront of the mobile revolution.  With Ibbotson in charge, Digital Assent is leading this transformation in the United States healthcare market with its mobile touch-screen PatientPad® technology. 

PatientPad, now on the iPad® platform, is transforming the patient experience at doctors' offices throughout the country. It is also revolutionizing the way healthcare providers and pharmaceutical brands engage healthcare consumers at the point of care.

"Since our initial product launch in January of 2011, PatientPad has rapidly evolved into something much more powerful than just a digital replacement for the paper clipboard," explained Ibbotson. "Today's patient typically holds on to their PatientPad tablet for the entire duration of their visit and uses it for a variety of different purposes throughout the patient encounter."

Placing a secure, HIPAA-compliant tablet computer in the hands of each patient creates unique opportunities for Digital Assent's physician customers and brand partners to engage patients in more meaningful and measurable ways.

While they wait, patients can learn more about the practice, read patient testimonials, explore possible treatment options, look at before and after photos, sign up for the practice's email newsletter, apply for financing, enroll in a consumer loyalty program, redeem coupons for discounts on elective cosmetic treatments, or take a patient satisfaction survey. "The doctor can also use the PatientPad to access the patient's electronic chart during the patient consult and document the visit in real-time," noted Ibbotson.

During the past 12 months, Ibbotson and his co-founder Tim Collins have filed 24 patent claims to protect the company's unique ability to engage patients at the point of care, while complying with privacy laws and healthcare regulations such as HIPAA, PhRMA, AdvaMED, the HITECH Act, Stark Law, and Federal Anti-Kickback Statute.

"This award is a testament to the hard work and innovative thinking of our dedicated team of mobile marketing and healthcare industry professionals," said Ibbotson.  "I am thrilled to share this award with everyone at Digital Assent and would like to thank the organizers of this year's Tech Marketing Awards for putting on such a great event."

About Digital Assent
Digital Assent is a fast-growing healthcare media and marketing company that helps patients make more educated and informed decisions at the point of care.  The company's award-winning PatientPad® technology is transforming the patient experience at doctors' offices throughout the United States.  Upon arrival, each patient is given their own PatientPad® tablet to check-in for their appointment.  While they wait, patients hold on to the PatientPad® to explore relevant health information and learn more about the products and services offered by the practice.  Digital Assent's rapidly growing PatientPad® Network now spans every major metropolitan market in the country.  For more information about Digital Assent, please visit www.DigitalAssent.com.

SOURCE Digital Assent



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