RADNOR, Pa., Sept. 13, 2016 /PRNewswire/ -- As part of its ongoing efforts to build stronger brands and relationships in the digital community, Backe adds VP/Creative Director Dan Donovan to its creative team. Backe, a brand marketing and digital communications agency known for creating the Philadelphia area's first in-house interactive department, provides strategic analysis, content strategy, web design and back-end development for a host of clientele, regionally, nationally, and internationally.
"We're excited to welcome Dan to the Backe team in this vital role. His imagination, deep experience in digital marketing and background as a writer and content strategist will be an asset to both the agency and our clients," says John Backe, president and CEO.
In the last 10 years alone, Donovan has acquired and shared an incredible depth and breadth of creative, strategic, and technological understanding by working with leading advertising agencies, brands and institutions.
His educational background and creative leadership training with The University of Pennsylvania and Yale University, as well as his agency experience across numerous industry verticals, particularly high tech (Microsoft, IBM, Apple, Infor), higher education (University of Pennsylvania), pharmaceuticals (AstraZeneca, Eli Lilly, Genentech), healthcare (Digitas Health LifeBrands, GSW Worldwide, Razorfish Health), and non-profits (TEDx, Coalition for Green Capital), make him a strong fit for Backe's 20-year experience working with clients in highly-regulated industries.
"I am thrilled to have joined Backe and to be so warmly welcomed into their family-like culture. They clearly place a high value on relationships, community involvement and on producing work in a thoughtful, collaborative and creative environment."
Donovan's leadership comes at a perfect time for Backe, as the agency continues to expand its digital capabilities and find ways to help both start-up and established businesses create greater brand awareness and preference.
About Backe: Backe is a digital marketing and brand communications agency based in Radnor, PA. Focused on creating smart, beautiful and strategically driven work, Backe has a 20-year history of building long-lasting relationships with clients in highly-regulated industries like healthcare, higher education, energy, finance, and more. Clients include Airgas, Alfred Angelo, BCC Payments, GlaxoSmithKline, Peirce College and YSC Sports. In addition to for-profit clientele, the agency has a comprehensive portfolio of pro-bono work specifically in women's causes and children's education.
Interested parties can contact Malcolm Brown (610-947-6904, firstname.lastname@example.org) for a deeper understanding of the agency's capabilities.
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SOURCE Backe Communications