BERKELEY, California, August 2, 2016 /PRNewswire/ --
Clicktale, the leader in digital customer experience, announced that Aaron Watson has joined its team as VP of Worldwide Business Development. Watson, a 15-year veteran of the digital technology space, is leading the company's efforts in strategic partnerships to enhance value to customers and expand Clicktale's market reach.
Watson brings vast experience in building and leading business development efforts, with a track record of achieving significant revenue growth through strategic partnership programs. Most recently, he served as VP Business Development at ForeSee, where he led global strategic relationship efforts and served on the executive team that managed ForeSee's acquisition by Answers.com. Previously, as senior director of strategic alliances at Adobe/Omniture, he created the industry-renowned Omniture Genesis drag-and-drop technology partner integration program, which grew to include over 250 partners across more than 30 digital marketing technology sectors. He also served as the business development lead on Omniture's team of subject-matter acquisition specialists prior to its $1.8 billion acquisition by Adobe.
"A role like mine only makes sense in an organization that has achieved success among the world's top enterprises," Watson said. "I feel indebted to everyone at Clicktale who preceded me and turned the company into an enterprise-level success story, with the Fortune 500 customers to prove it. I'm excited about the huge potential here to leverage partner relationships to take our unique customer experience and behavioral data, along with their accompanying insights, even broader and deeper within our marketplace."
Clicktale's cloud-based customer experience management platform is used by Fortune 500 companies around the globe to optimize experiences on desktop and mobile devices. The company's solution integrates with over 50 analytics, optimization, voice of customer and chat tools that help brands bridge the datasets from disparate systems into a comprehensive picture of the customer journey and experience.
The expansion of the management team follows a record-breaking first half of 2016 for the company, which included dozens of new accounts, the company's acquisition of FlightRecorder and launch of Clicktale for Apps, and an award from Adobe as Marketing Cloud Innovation Partner of the Year.
"Aaron is a true leader, and brings vast experience in developing and running both the strategic and tactical aspects of partnerships in the digital marketing and customer experience world," said Tuval Chomut, COO of Clicktale. "His focus will be on expanding Clicktale's market reach and deepening Clicktale's strategic partnerships and technology integrations, and in the short time he's been with us, our clients are already reaping the benefits of intensified partnership activities."
Clicktale lights up the digital world, revealing customer behavior, needs and intent. The world's #1 enterprise-class experience management platform, Clicktale's deep-drill downs get to the heart of the "how" and "why" behind customer behavior. Via session replays, high-fidelity heatmaps, conversion analytics, powerful integrations and in-depth expert analysis, Clicktale provides critical insights needed to remove friction, delight every customer and achieve digital success. With a global customer base that includes Walmart, UBS, The North Face, MetLife, Lenovo, Adobe and CNN, Clicktale is the most advanced, robust enterprise-grade solution on the market, analyzing over 100 billion in-screen behaviors per month. Clicktale. Light up the digital world. http://www.clicktale.com