AMSTERDAM, LOS ANGELES, LONDON, March 31, 2015 /PRNewswire/ -- Endemol Shine Group, the newly launched global content creator, producer and distributor, and its Endemol Beyond Premium Content Network, have teamed with digital pioneer and entrepreneur Michelle Phan for the creation of ICON, the first worldwide Premium Lifestyle Network.
Endemol Shine and Michelle Phan Launch ICON, First Global Lifestyle Network
Endemol Shine and Michelle Phan Launch ICON, First Global Lifestyle Network
Endemol Shine and Michelle Phan Launch ICON, First Global Lifestyle Network
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The ICON global vertical network launches today in the U.S. and the UK simultaneously, with rollouts across Western Europe and Asia to follow in the summer and fall.
Creatively led by Phan, ICON and ICON UK, will now be the online global destination for the empowerment of viewers through inspirational premium content, conversation and community. ICON serves a multi-cultural demographic and features an extensive slate of original programming in beauty, fashion, wellness, DIY, food, human interest stories and travel.
The network features original new series and content from some of the hottest up-and-coming digital influencers and lifestyle experts that collectively come to ICON with more than 2.4 billion views on YouTube alone.
ICON is a global multi-platform network available across a wide variety of outlets, including YouTube (www.youtube.com/ICONnetwork // www.youtube.com/ICONnetworkUK) Dailymotion, Roku, Pluto TV, multiple connected TV platforms and major social media services Facebook, Twitter, Instagram, Snapchat, Pinterest and Tumblr.
ICON programming is also syndicated to premium digital distributors AOL, the largest premium syndication network, and Scripps Networks Interactive's ULIVE Lifestyle Network. The ICON app will feature programming exclusives and is available for iOS and Android devices. Additional information can be found at www.ICON.network.
Charlie Corwin and Cris Abrego, Co-Chairmen and Co-CEOs, Endemol Shine North America: "Last year Endemol Shine successfully developed the world's first premium content network with Endemol Beyond, which has given us the perfect foundation for the launch of ICON, the first global premium lifestyle network. With the creative vision of Michelle Phan, an extraordinary collection of lifestyle talent and the worldwide reach of Endemol Beyond, ICON is poised to make an immediate impact on the worldwide digital landscape."
Michelle Phan: "I'm thrilled to be partnering with Endemol Beyond. They are the fastest-growing premium content network in the world, and have demonstrated creative leadership across a wide range of lifestyle categories. I am first a creator, but my ongoing objective is to leverage my personal success, to help mentor new and existing talent, and further help them achieve their goals. Endemol Beyond shares this vision, and together, we will drive the future of original content for generations to come."
In addition to Michelle Phan, other influential lifestyle talent premiering new series on the ICON network include YouTube stars Ann Le (AnneorShine), Cassey Ho (Blogilates), Promise Phan (Dope2111), beauty chameleon Charis Lincoln (CharismaStarTV), Anisa Noor and popular beauty vlogger Rae from The Raeviewer.
New ICON network talent includes Russian/Canadian digital superstar Sonya Esman (Classisinternal and thatsophiakid), Kassie Isabelle (Cloudy Apples), JkissaMakeup, and celebrity make-up artist Jamie Greenberg (JamieMakeupGreenberg), whose client list includes Kirsten Dunst, Lizzy Caplan, Kaley Cuoco and Rashida Jones.
Other featured talent in ICON's U.S. and UK initial slate of premium content include dancer, model and Instagram sensation Danielle Peazer, beauty star Kaushal Beauty, whose recent makeup tutorial went viral with over 4.3 million views (and counting) and SunbeamsJess, whose unique personal style and stunning cinematography has attracted a loyal fanbase of super fans on the lookout for the latest trend news.
Original new series set to debut on ICON include:
Pretty Little Pranksters: Celebrity makeup artist Jamie Greenberg and her team of pranksters, surprise a mix of celebrities and digital dignitaries with things one just doesn't expect to happen during a makeover.
Trash to Fab:Ann Le of AnneorShine breathes new life into items headed for the dumpster in this DIY make-over series.
Fascinating Women: Charis Lincoln (CharismaStarTV) leads this comedic history lesson on the ground-breaking women whose achievements paved the way for today's opportunities.
The FAQs: An advice show for the digital age, featuring commentary, tips and experiences from digital celebrities and rising stars where ICON influencers engage with the audience to give answers on just about anything.
She's Gotta Have It: What if you had lipstick that didn't smudge or nail polish that won't crack? Promise Phan and today's leading digital lifestyle stars empower millennials to solve 100 of their beauty, makeup and fashion problems with fun, never-before-seen products.
Skinside Out: Eat your way to better skin, with easy recipes and skin care treats that you can make in your own kitchen. Holistic skin expert Anisa Noor teaches the food prescription to great skin.
Everyday LUXE: This style-logue series hosted by luxury beauty expert Rae from The Raeviewer, travels the world in search of luxury in everyday life (Launching in June).
Decade Beauty:Charis Lincoln of CharismaStarTV explores iconic beauty looks from each decade (Launching in September).
Michelle Phan is a digital pioneer, who trail-blazed her way in the world of fashion and beauty on YouTube. With a growing global community of over 7.5 million subscribers, Michelle's videos have been viewed more than 1 billion times, making her one of the most watched talents in the digital space. She is an award winning content creator, and was recently honored with the first-ever Streamy Icon award, as well as Forbes 30 Under 30 in the category of Art and Style.
In addition to her immensely successful YouTube channel, Michelle is the co-founder of ipsy.com, a destination for beauty devotees to network, try new products, and watch and upload beauty tutorials. In 2013, Michelle teamed up with L'Oreal to launch her make-up line em Michelle Phan.
Most recently, Michelle has joined forces with Cutting Edge Group to launch Shift Music Group, a unique model for a recording and music publishing company that leverages the power of social media to spread awareness for new and existing artists. Michelle also launched a book in October 2014, called "Make Up: Your Life Guide to Beauty, Style, and Success – Online and Off."
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