NEEDHAM, Mass., Aug. 6, 2013 /PRNewswire/ -- The organic search landscape has changed significantly since the early days of Google, making online customer acquisition – particularly search marketing – a complicated subject with enough moving parts to stump the even most seasoned veterans. Google's recent release of Penguin 2.0 and Google Universal Analytics, for example, impact the customer acquisition strategy of every e-commerce brand on an almost daily basis, notes Acceleration Partners, a digital strategy and marketing firm for rapidly growing consumer and e-commerce companies.
Acceleration Partners specializes in the development and ongoing management of profitable online customer acquisition programs such as search engine optimization (SEO), paid search (PPC), affiliate management, website architecture and other performance marketing initiatives. The company recently kicked off digital strategy and search marketing programs for several growing consumer brands, including Sidney Thomas Jewelers (until recently known as Ross Simons), Julep, 800 Razors, AdLens, Club W, Gloss48, Local Pickins, NovosBed and ClassDojo.
"While newer channels like social and retargeting get a lot of attention, search still proves to be the biggest and most profitable new customer acquisition channel for our clients, and it's hard to maintain a competitive advantage in online marketing without getting it right," said Robert Glazer, founder and managing director for Acceleration Partners. "We're excited to partner with brands like these, which recognize that effective digital strategy and SEO is no longer just a value-add, but a central component to any online marketing strategy."
About Acceleration Partners
Acceleration Partners is a digital strategy and marketing firm focused on profitable online customer acquisition for high-growth consumer businesses. Committed to changing and raising the accepted standards of performance marketing, Acceleration Partners creates and implements programs that deliver measurable, sustainable growth through transparent, high-value tactics. Clients include Gymboree, ModCloth, One Kings Lane, Reebok, Shutterfly, Tea Collection, Tiny Prints, zulily and many other top consumer brands. For a complete list of clients and more information, see www.acceleration-partners.com.
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SOURCE Acceleration Partners