AUSTIN, Texas, June 22, 2016 /PRNewswire/ -- Digital Turbine, Inc. (Nasdaq: APPS), a global mobile platform company, today announced a multi-year agreement with Bouygues Telecom, a leading French operator with more than 10 million mobile subscribers. Under the terms of the agreement, Digital Turbine will provide and manage Bouygues mobile app and home screen campaigns. The exclusive relationship began in June.
"Mobile operators can more effectively deliver a relevant suite of app campaigns to their end customers by leveraging our advertising network and exclusive partnerships with top mobile ad agencies," said Bill Stone, CEO of Digital Turbine. "Saving precious time and resources for carriers, our proprietary app recommendation engine, AppSource, employs data science to optimize and track mobile advertising campaigns. We are excited to partner with Bouygues to help deliver impactful campaigns that promote a higher level of user engagement."
As the leading independent mobile user acquisition network, Digitial Turbine has driven more than 150 million app installs globally. Digital Turbine's mobile software platform consists of a suite of APIs that enables mobile publishers and OEMs to tap into their proprietary campaign server for monetization opportunities. Digital Turbine Media provides unique and exclusive ad inventory through its Advertising Partnership Program which connects leading advertising agencies with premier homescreen access to some of the largest mobile operator networks around the world.
For more information, visit www.digitalturbine.com.
About Bouygues Telecom
Present on the French market since 1996, Bouygues Telecom is committed to innovate in order to continuously provide its 14 million customers in recent digital developments. The company generated a turnover of 4.4 bn euros in 2014 and is constantly investing to bring the best to its customers: the inventor of the mobile plan, pioneer in 4G and in 4G + with speeds up to nearly 300 Mb / s, Bouygues Telecom, the first in France, anticipated the explosion of Android in the mobile as in the fixed with Bbox Miami. The 7500 employees of Bouygues Telecom are working every day to the satisfaction of their customers, and 4,500 advisers are daily on the phone, in stores, on the Internet and on social networks.
About Digital Turbine
Digital Turbine works at the convergence of media and mobile communications, delivering end-to-end products and solutions for mobile operators, device OEMs, app advertisers and publishers, that enable efficient user acquisition, app management and monetization opportunities. The company's products include Ignite™, a mobile device management solution with targeted app distribution capabilities, Discover™, a customized user experience and app discovery tool, Marketplace™, an application and content store, and Pay™, a content management and mobile payment solution. Digital Turbine Media encompasses a leading independent user acquisition network as well as an advertiser solution for unique and exclusive carrier inventory. Digital Turbine has delivered more than 150 million app installs for hundreds of advertisers. In addition, more than 31 million customers use Digital Turbine's solutions each month across more than 30 global operators. The company is headquartered in Austin, Texas with global offices in Durham, Berlin, San Francisco, Singapore, Sydney and Tel Aviv. For additional information visit http://www.digitalturbine.com/ or connect with Digital Turbine on Twitter at @DigitalTurbine.
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For more information, contact:
Investor relations contact:
Brian Bartholomew
Digital Turbine
[email protected]
(512) 800-0274
Carolyn Capaccio/Sanjay M. Hurry
LHA
(212) 838-3777
[email protected]
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SOURCE Digital Turbine, Inc.
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