LITTLE ROCK, Ark., Sept. 22, 2015 /PRNewswire/ -- Dillard's is pleased to announce the launch of our new, exclusive EDGE Beauty Collection now available in Dillard's EDGE Beauty locations and online at www.dillards.com. The EDGE Beauty Collection delivers well edited shades for eyes, lips and cheeks with fun and innovative packaging that reflects the beauty enthusiasm of the contemporary EDGE Beauty shopper.
Consumers have become their own beauty curator, searching the web and their favorite stores to find the latest, greatest, can't-live-without products. Dillard's EDGE Beauty boutiques are located in 121 select stores across the nation and feature the hottest brands in the beauty industry combined with the exceptional service for which Dillard's is well known. The EDGE Beauty format encourages beauty enthusiasts to Play, Learn and Discover in an open, experiential environment and to find the perfect products and shades to fit perfectly into her make-up bag.
Formulated with best-in-class ingredients, our EDGE Beauty Collection is comprised of the following affordable, animal cruelty and paraffin-free products:
Iconic Lipstick: 8 colors, $20.00
Iconic Lip Gloss: 6 colors, $18.00
Iconic Lip Liners: 4 colors, $16.00
Iconic Eye Liners: 8 colors, $16.00
Iconic Liquid Eye Liners: 2 colors, Black/Brown, $16.00
Iconic Volume Mascara: Black, $18.00
Iconic Lengthening Mascara: Black, $18.00
Iconic Blush: 4 colors, $22.00
Iconic Bronzer/Highlighter: 2 shades, $22.00
Iconic Eyeshadow Palettes: 2 shades, $38.00
About Dillard's, Inc.
Dillard's was founded by William T. Dillard in 1938 in Nashville, Arkansas on an $8,000 investment in a hometown department store. Today, Dillard's, Inc. ranks among the nation's largest fashion retailers with annual sales exceeding $6.6 billion. The Company focuses on delivering style, service and value to its shoppers by offering compelling apparel, beauty and home selections complemented by exceptional customer care. Dillard's stores offer a broad selection of merchandise and feature products from both national and exclusive brand sources. The Company operates 297 locations spanning 29 states plus an Internet store at www.dillards.com.
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SOURCE Dillard's EDGE Beauty Collection
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