SHANGHAI, March 25, 2013 /PRNewswire/ -- Ding Ding Coupon, China's largest mobile coupon application service, officially announces the launch of their wireless Smart Reader system. This in-house developed Smart Reader will be able to complete and verify Online-to-Offline (O2O) transactions and generate real-time statistical data to help understand market behavior and trends. This Smart Reader system will further enhance the already strong portfolio of Ding Ding Coupon's mobile application suite.
The Ding Ding Smart Reader will be rolled out in over twenty major cities in China including Shanghai, Beijing, Shenzhen, Guangzhou, as well as key regional cities such as Chongqing, Wuhan, Hangzhou, and Nanjing.
The Smart Reader is a pocket portable and shock resistant device which allows employees to easily and instantly validate and redeem coupons. The portability of the device allows it to be used in many different environments.
In the wireless coupon validation process, data is generated to the Ding Ding Smart Market analysis engine where real-time reports on user behavior and market trends are generated. The Smart Market analysis engine gives definitive and detailed data on promotion effectiveness and use as well as long term market analysis and trends.
The system also allows the consumer the convenience of a very convenient discount channel. Users can now use their mobile phones to find, store, and use coupons as well as prepaid services.
From an O2O industry perspective, being able to close the loop from user coupon acquisition to coupon redemption will provide a new revolutionary revenue channel based on verifiable transactions.
In another key development, the CEO of Ding Ding, Gary Xu, announced the formal cooperation in mobile payment between Ding Ding Coupon and Alibaba. The two companies will update their mobile phone applications to support mobile payment and data exchange. With these two strong teams, it will further streamline the user and merchant experience of coupon redemption and payment and enhance the development of Ding Ding Coupon.