NEW YORK, Jan. 3, 2017 /PRNewswire/ -- On Saturday, February 4, Rolling Stone, who is celebrating its 50th anniversary this year, will host one of the hottest, most exclusive events during the biggest weekend in sports – Rolling Stone Live: Houston, with special performances by Grammy-nominated producer, DJ, Mad Decent label head and member of both Major Lazer and Jack Ü – Diplo; one of the greatest hip-hop acts of all time, Nas; and, DJ sets by the world-renowned DJ Cassidy. For the third year, Rolling Stone is partnering with Talent Resources Sports, a full-service sports marketing and experiential events agency, to produce its highly anticipated event. This year's event is presented by Mercedes-Benz.
Rolling Stone Live: Houston, will be held at the Museum of Fine Arts (MFAH), one of the most unique venues in Houston. The museum is known for its exquisite design, as one of the 10 largest art museums in the United States. Rolling Stone will take over the museum for their dynamic event, with some of the top names in entertainment and sports expected to attend.
"I have been an avid Rolling Stone reader for as long I can remember, and I'm excited to head to Houston to headline Rolling Stone Live and kick off their 50th Anniversary year-long celebration with this party," said Diplo.
"We are delighted to have one of today's biggest names in music, Diplo, along with hip-hop icon Nas and the esteemed DJ Cassidy perform at our sixth annual event," said Gus Wenner, Head of Digital, Wenner Media. "We're also thrilled to have Mercedes-Benz as a partner to enhance the overall experience for our guests."
Mercedes-Benz will be onsite showcasing some of their sportiest vehicles including a C63 S Coupe and the all-new Mercedes-AMG GT C, one of which attendees will be able to create their own designs for utilizing a 3D Projection Mapping system. The brand will also provide transportation to the party for a number of VIP guests to ensure they arrive in style.
"Rolling Stone is the ideal partner for Mercedes-Benz as we're both celebrating momentous anniversaries this year," said Drew Slaven, Vice President of Marketing for Mercedes-Benz. "For 50 years, they've been producing the best music and entertainment content, and we've been thrilling customers with our best in class Mercedes-AMG engines and sports cars. What better place to celebrate than at the best party in Houston?"
Talent Resources Sports is teaming up with Rolling Stone for the third year on its Big Game Weekend event. "We are proud to say this event has exceeded our expectations for success each year. Alongside top talent and sponsors, Rolling Stone Live: Houston is sure to be one of the biggest yet," said David Spencer, Founder Talent, Resources Sports.
Additional details for Rolling Stone Live: Houston will be announced in the coming weeks. For more information on the event please visit rollingstone.com/biggameweekend.
About Rolling Stone
Rolling Stone has been the leading voice of music and popular culture for nearly 50 years. The multi-media brand features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across many platforms including magazine, digital, mobile, social and live events. Rolling Stone provides "all the news that fits" to a global audience of approximately 65 million fans of the brand every month. Owned by privately-held Wenner Media, which also owns and publishes Us Weekly, Men's Journal and Glixel, Rolling Stone is headquartered in New York. For more information, please visit www.rollingstone.com.
About Talent Resources Sports
Talent Resources Sports (TRS), a business entity within Talent Resources, facilitates a wide variety of athlete engagements including product placement, personal appearances, and long-term brand endorsements. TRS works with corporate clients to integrate athlete-driven campaigns into an overall marketing strategy. TRS partners with properties and lifestyle brands like Rolling Stone to create fully integrated programs that bring brands, athletes, celebrities and audiences together. TRS centers these events around big conversations, like big game weekend, to maximize exposure and participation. We exist at the intersection of sports and entertainment.
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SOURCE Rolling Stone