NEW YORK, April 26, 2016 /PRNewswire/ -- Direct Agents won the 4th annual Hermes Creative Award presented by the Association of Marketing and Communication Professionals for an integrated Omni-Channel strategy for its client Zeel, - the first, largest, and leading on demand massage company – across Search, Programmatic, Social and Creative. An international competition for professionals working to develop and design traditional and emerging media, the Hermes Creative Awards distinguishes individuals for outstanding creative work.
Direct Agents received the prized Gold Award for its work with Zeel, the company that created Massage On Demand® and brings same-day massages to homes, offices, hotels, and events across the US. Using a unified data-driven approach across various media platforms, Direct Agents and Zeel collaborated to drive downloads through mobile app campaigns, build brand awareness, and increase booked massages.
"Direct Agents is a true partner of Zeel and an extension of our internal marketing team," says Cynthia Irons, Chief Marketing Officer, Zeel. "We're incredibly proud of the work we've done with them. To now say it is award-winning is exceptional. They understand our brand and messaging, and drive hard for results to meet and beat KPIs each month."
In an attempt to increase massage bookings, the Direct Agents Social Team utilized various features, such as geo-targeting and using 1st party data to build sophisticated look-a-like models, on Twitter and Facebook in order to segment Zeel's audience.
Simultaneously, the Direct Agents Search and Programmatic teams utilized rigorous multi-variate testing across various platforms to help recruit Zeel Massage Therapists with search and display ads. These joint efforts allowed Direct Agents to help Zeel expand to over 25 cities nationwide, including Atlanta, Austin, Boston, Chicago, D.C., San Francisco, and Seattle, among others.
Implementing a combination of innovative targeting, cross-channel analysis, and data-driven response, Direct Agents utilizes a cohesive approach that promises business growth and exceeds expected customer acquisition. Its Hermes Creative Awards win demonstrates Direct Agents' state-of-the-art holistic strategy, and it assures to continue delivering omni-channel success.
"It's been a pleasure supporting Zeel with their customer acquisition efforts as they rapidly scale their business," says Josh Boaz, Managing Director/Co-Founder, Direct Agents. "They have a data-driven, performance oriented mindset that matches well with our agency DNA and media buying methodologies. This award is a testament to the strong work we've done together."
ABOUT DIRECT AGENTS
Direct Agents is a full-service digital marketing agency that specializes in customer acquisition solutions. Our data driven approach to campaign strategy, combined with best-of-breed technology, allows us to identify and dynamically engage customers, while dramatically increasing the efficiency of marketing spend. For more information, please visit www.directagents.com.
Zeel delivers Massage On Demand® – top-quality massages from licensed, vetted massage therapists to homes, hotels, workplaces, and events in as little as an hour, or up to a month in advance. With Zeel, customers enjoy a massage in the comfort, convenience, safety, and privacy of the place and time of their choosing, 7 days a week, 365 days a year, with start times as early as 8 am and as late as 10:30 pm. Booking, scheduling, and payment are made easy with the Zeel app for iPhone and Android. Zeel Massage On Demand is available in the following metro areas and their surrounding cities: Boston, Chicago, Denver, the NYC Tri-State Area, the San Francisco Bay Area, Greater Los Angeles Area, Orange County, San Diego, Palm Springs, Miami-Ft. Lauderdale, Palm Beach, Tampa, Las Vegas, Austin, Philadelphia, Atlanta, Phoenix, and Washington D.C. - with more locations coming soon. For more information, please visit www.zeel.com.
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SOURCE Direct Agents