NASHVILLE, Tenn., March 27, 2017 /PRNewswire/ -- Direct Auto & Life Insurance customers should feel the love this April as the company launches its fourth annual Customer Appreciation Month celebration. Direct will honor policyholders with over $14,000 in sweepstakes prizes and in-store celebrations throughout its 13-state footprint.
April is also National Financial Literacy Month, and according to the National Capability Study on Fortune.com, nearly two-thirds of Americans can't pass a basic test of financial literacy. To encourage customers to establish and maintain healthy financial habits Direct will offer and reward policy reviews.
Daily throughout the month-long event each of the company's 400-plus store locations will host a celebration in honor of its customers. Many of Direct's local business partners will be on-hand for the celebrations, which will include a balloon pop for giveaways with every quote or policy review. The celebrations are free and open to the public. Check Direct's local store listings to find the location nearest you.
"Direct Auto & Life Insurance is excited to continue our tradition of celebrating Customer Appreciation Month," said Aaron Kuluk, Executive Vice President of Direct Auto & Life Insurance. "We want our customers to know that we respect them and we are grateful to their loyalty by giving back through sweepstakes, giveaways, policy reviews and community celebrations. They're not just our customers, they're part of our family and the reason for our company's existence."
Anyone is eligible for a chance to win a $500 gift card through Direct's Customer Appreciation Sweepstakes. Visit http://www.directappreciatesyou.com or stop by a local Direct store location between April 1 and April 29 to enter. Complete details, including official sweepstakes rules, can be found at http://www.directappreciatesyou.com.
Direct has been providing affordable auto insurance to customers for over 25 years. Since its founding in 1991, the company has rapidly expanded across the Southeast while offering low rates and great service, regardless of driving history. To learn more about Direct Auto & Life Insurance, contact your local Direct store, call 1-877-GO-DIRECT or visit http://www.directgeneral.com.
About Direct Auto & Life Insurance
The Direct Auto & Life Insurance operating subsidiaries are based in Nashville, Tenn., and provide non-standard automobile insurance, term life insurance and other consumer products and services primarily on a direct basis in the Southeastern United States. We market and sell our products and services under the Direct Auto & Life Insurance brand in over 400 retail store outlets, by phone through its call center and via the Internet.
Direct Promotion URL: http://www.directappreciatesyou.com
Direct Promotion Hashtag: #DirectCares
Direct Corporate Website: http://www.directgeneral.com
Direct Facebook Page: http://www.facebook.com/DirectAutoIns
Direct Twitter Handle: @DirectAutoIns
1281 MURFREESBORO PIKE – NASHVILLE, TENNESSEE 37217 – 615-399-4700
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SOURCE Direct Auto & Life Insurance