NASHVILLE, Tenn., July 11, 2016 /PRNewswire/ -- In addition to giving away free backpacks at its stores, Tennessee-based Direct Auto & Life Insurance will award a combined $10,000 in shopping sprees to parents and schools to ease the burden of back-to-school expenses.
The free backpacks are part of Direct's annual Back to School Celebration from July 18 to Aug. 20, which will run simultaneously with its Back to School Sweepstakes event.
Direct will also continue its support of Back to School Cool, an annual program organized by the Delanie Walker Gives Back Foundation to supply backpacks to at-risk students in the Nashville area. The foundation was created by Tennessee Titans tight end Delanie Walker.
According to the National Retail Federation, the average family with children in grades K-12 was expected to spend $630 on back-to-school shopping in 2015. School supplies—like backpacks, notebooks and pencils—accounted for about $100 of that $630.
"We look forward to this event every year," said Ann Davids, CMO of Direct Auto & Life Insurance. "We know these school-related expenses can add up quickly. Being able to support the families and schools in our communities like this is a very special opportunity for us and, hopefully, a pleasant surprise for parents."
To receive a free backpack during Direct's Back to School Celebration, individuals must stop by a participating Direct location from July 18 to Aug. 20, to get a free, no-obligation quote. Current Direct customers can also qualify to receive a free backpack by referring three friends. Find the nearest store location by visiting https://local.directgeneral.com/.
While in the store, visitors can enter Direct's Back to School Sweepstakes for a chance to win a $1,000 shopping spree for school supplies (and nominate their favorite local school to win a $1,000 shopping spree, too), or they can enter online at www.directgeneral.com/back-to-school.
Those Direct customers who prefer to do business by phone will also have the opportunity to win a $250 gift card during the Back to School event by calling 1-877-GO-DIRECT.
In April, Direct celebrated its 25th anniversary as a provider of affordable non-standard auto insurance. The company has rapidly expanded across the Southeast since its founding in 1991, touting low rates and great services, regardless of driving history. To learn more about Direct Auto & Life Insurance, contact your local Direct store, call 1-877-GO-DIRECT, or visit www.directgeneral.com.
About Direct Auto & Life Insurance
Direct General Corporation, headquartered in Nashville, Tennessee, is a privately owned financial services holding company whose principal operating subsidiaries provide non-standard personal automobile insurance, term life insurance, and other consumer products and services primarily on a direct basis in the southeastern United States. The Company, whose annual revenues exceed $500 million, markets and sells its products and services under the Direct Auto & Life Insurance brand in over 400 retail store outlets, by phone through its call center, and via the Internet.
1281 MURFEESBORO ROAD – NASHVILLE, TENNESSEE 37217 – 615-399-4700
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/direct-auto--life-insurance-stores-to-give-away-free-backpacks-300295971.html
SOURCE Direct Auto & Life Insurance