NAPLES, Fla., Dec. 1, 2016 /PRNewswire/ -- Travelers seeking luxury accommodations can now find exclusive amenities at exceptional hotels at www.GreatestHotels.com. After two years in development and one year in beta, GreatestHotels.com is now live and its hotel membership includes world-class independent hotels and mega brands. The site provides an alternative to the huge online travel agents (OTAs) such as Expedia, Priceline and now Google, for savvy hotel guests. Hotel members never pay commissions, instead they pay a nominal monthly subscription fee, exponentially less than the cost of OTA commissions, allowing them to be very competitive on rates and generous on amenities.
The parent company is Greatest Hotels, Group, Inc. (GHG, Inc.) and Founder and company Chairman and CEO Dwight Gould, is a hospitality and marketing expert and entrepreneur. "If we can help our member clients move one point of rooms business from the OTAs to a Greatest Hotels direct booking, members can realize a minimum of 3% profit growth straight to their bottom line," says Gould. "The site's added value is in its ability to drive discerning prospects to member hotels, where they have the best chance of becoming a loyal hotel guest." Recent studies* show that direct bookings are on average 18% more profitable than those through an online travel agent, and that the most efficient sale is a repeat sale.
Benefits to Hotels:
- No Commissions—Greater Margins
- Control of the Rate, Guest Relationship and Data—Efficient Retention
- Highly Qualified Prospect Development—Efficient Conversion
- High Lifetime-Value Guests—Loyalty Program Prospects
- Nominal Subscription—Higher Profits
The upscale site users—"Greatest Guests"—can expect exclusive hospitality amenities from hotel members and monthly newsletters featuring new members and new benefits. "We allow our hotel members the ability to extend premium amenities to Greatest Guests, such as flowers, candy, wine, etc. in support of the member's effort to build a relationship and a loyal guest," says Gould. "Consumer research says that price is not a primary driving factor with most affluent travelers, their top priority is to be in control, and to have an exceptional experience, and that's what we offer." GreatestHotels.com site is already a leader in organic search results and in a recent consumer survey** 85% of this cohort said they would be "likely/very likely" to try the GreatestHotels.com site.
Benefits to Guests:
- Personal Relationship—Persons, not Confirmation Numbers
- Superior Recognition—Exclusive Amenities for Valued Guests
- Being in Control—Creating Exceptional Experiences
Members of the GHG, Inc. advisory board include highly regarded hospitality and marketing leaders Joe McInerney, CHA, Emeritus President & CEO of the American Hotel & Lodging Association and President & CEO of McInerney Hospitality International LLC; and Melinda Bush, President & CEO Chief of HRW Holdings, a highly respected travel publishing pioneer.
Other key staff postings include:
- Chris Cullen, President
- Jon Book, VP Sales
- James Cholke, VP Digital Strategy
GreatestHotels.com is the first-ever commission-free online hotel site offering exclusively upscale hotel and resort properties and exclusive amenities. Bookings are commission-free and hotel members pay a nominal subscription fee to be featured on a strategically marketed and optimized site. GreatestHotels.com has partnered with leading data mining and digital marketing services experts to create relevant offers to interested guests and high conversion prospects to member hotels.
*Calibri Labs 2016
**Martin Research Consulting 2015
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