Direct Lift Becomes "The Official Lift of the Barrett-Jackson Auctions"

MADISON, Ind., Jan. 5, 2012 /PRNewswire/ -- Direct Lift, North America's leading hobbyist lift brand, has been selected as the Exclusive Lift Sponsor for all the Barrett-Jackson auctions.

Barrett-Jackson produces "The World's Greatest Collector Car Auctions™." These automotive and luxury lifestyle events are centered on the auction sales of an amazing array of high-end vehicles. As The Official Lift of the Barrett-Jackson Auctions, Direct Lift will be represented at all of Barrett-Jackson's 2012 events in Scottsdale, Ariz.; Palm Beach, Fla.; Orange County, Calif.; and Las Vegas.

"Direct Lift has an excellent reputation and track record of providing top-quality lifts that car collectors can rely on when storing or servicing their beloved vehicles," says Matt Williams, Barrett-Jackson sponsorship sales manager. "The brand is backed by a Fortune 500 company that has been manufacturing safe and reliable vehicle lifts for more than 75 years. We're pleased to partner with a company that offers these unbeatable credentials."

Watch all the Barrett-Jackson action on SPEED. Barrett-Jackson Scottsdale 2012 live coverage begins Tuesday, Jan. 17. Look for the Direct Lift logo on stage, and Direct Lift four-post lifts in the Showcase Pavilion, Bidder Bar, Sponsor Pavilion and at their booth in the vendor area.

For more information about Direct Lift, visit or call (866) 347-5438. For more information about Barrett-Jackson, visit

About Direct Lift

With more than 100,000 lifts in service in North America, Direct Lift is America's #1 Hobbyist Lift. The company offers a variety of competitively priced car, truck and motorcycle lifts for the home enthusiast, hobbyist, restoration facility or professional mechanic.

Direct Lift is a Vehicle Service Group (VSG) brand. VSG comprises eight major vehicle lifting and collision repair brands: Direct Lift, Rotary Lift®, Chief™ Automotive Technologies, Forward® Lift, Hanmecson®, Revolution® Lift, Blitz® and nogra®. Based in Madison, Ind., VSG has operations and ISO 9001 certified manufacturing facilities worldwide. VSG is part of the Engineered Systems segment of Dover Corporation (NYSE: DOV), a multi-billion dollar, global producer of innovative equipment, specialty systems and value-added services.


SOURCE Direct Lift


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