DIRECTV Now Delivers BabyFirstTV™ to Millions of Families at No Extra Cost

LOS ANGELES, Jan. 18, 2012 /PRNewswire/ -- Today BabyFirstTV™, the leading TV channel dedicated to delivering quality age-appropriate, educational and entertaining content for young children, and DIRECTV, one of the world's leading providers of digital television entertainment services, announced that BabyFirstTV will be included in all DIRECTV programming packages at no extra charge, on DIRECTV channel 293.

With BabyFirstTV's recent transition to a public interest television channel, new and existing DIRECTV customers with compatible equipment* will no longer have to add BabyFirstTV as an a la carte subscription for an additional charge. As a result of being included in all DIRECTV programming packages, BabyFirstTV now reaches millions of additional DIRECTV homes – Bringing the BabyFirstTV U.S. distribution footprint to 24 million throughout the country.

"We are thrilled about BabyFirst's expanded distribution on DIRECTV," said Sharon Rechter, BabyFirstTV co-founder and EVP, Business Development and Marketing. "With our viewers watching an average of 96 minutes a day, BabyFirstTV is grateful to partner with a provider like DIRECTV that appreciates and understands the importance of making quality, educational programming for babies and toddlers accessible to families."

"We're delighted to have BabyFirstTV, the trusted TV network for families of young children with a 97 percent satisfaction rate, as part of our DIRECTV programming lineup," said Reagan Feeney, vice president of Programming Acquisitions, DIRECTV. "As one of the world's leading television providers, we are continually looking at new ways to enhance the family viewing experience and create more value for loyal customers."

For more information on BabyFirstTV and programming please visit: www.babyfirsttv.com and for information on DIRECTV packages visit www.directv.com.

* DIRECTV customers will need HD Access and HD equipment to view BabyFirstTV.

About BabyFirst

BabyFirst is the leading baby-focused TV channel and new media company dedicated to delivering quality educational and entertaining content for young children and their parents.  Working closely with an extensive network of renowned authorities in every area of early childhood educational and psychology, BabyFirst is a trusted, age-appropriate TV network, website and mobile app creator. The BabyFirst channel is currently available to more than 80 million households in 35 countries including the top five U.S. satellite and cable operators (accounting for 24 million homes). BabyFirst is included in the basic package on Dish Network and DIRECTV and available as a premium service via Time-Warner and Charter. For more info: www.babyfirsttv.com.

About DIRECTV

DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 30.8 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.7 million customers access to more than 170 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy- award winning technology and higher customer satisfaction than the leading cable companies for 11 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 11.1 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.

SOURCE BabyFirstTV(TM)