TOKYO, Oct. 24, 2016 /PRNewswire/ -- For its 40th anniversary, Beams announced the launch of "Tokyo Culture Story", a new initiative inaugurated by a concept video showcasing 40 years of Tokyo culture, seen from both fashion and music perspectives.
Video URL: https://youtu.be/xmsxWmKz-B8
One year, one style. - 40 years of Tokyo Fashion
The Tokyo Culture Story video is a recollection of 40 years of Tokyo's culture, through fashion and music perspectives. Dressed by popular Japanese stylists such as Kyoko Fushimi, Shino Suganuma or Lambda Takahashi, each male and female models showcased in the video feature a distinct style proper to each year, including iconic fashion styles such as "Takenoko-zoku" or "Urahara-kei", under the tune of Japanese hit song "Konya wa Boogie Back", specially adapted for this video by various music artists including past Nirvana opening band Boredoms, tofubeats or virtual idol Hatsune Miku.
Featured Styles List (non-exhaustive)
1976-1979: UCLA STYLE / HEAVY DUTY / OUTDOOR STYLE / SURF SYLE / CITY BOY / DISCO STYLE
1980-1989: TAKENOKO-ZOKU / KARASU ZOKU / 1st DC BRAND BOOM / PUNKS / OLIVE GIRL / SHIBU-CAJI
1990-1999: GRUNGE / UNDERCOVER / URA-HARA MOVEMENT / B-BOY / AMU-RER
2000-2009: NEW GRUNGE / LA CELEB / MORI GIRL / ELECTRO STYLE / AMA KARA MIX
2010-2016: YAMA GIRL / NEW CITY BOY / PASTEL COLOR / NORMCORE / MIXTURE STYLE / UNBALANCE STYLE
Featured Brand List (non-exhaustive)
1976-1979: nicole / SIERRA DESIGNS / PINK HOUSE / LIGHTNING BOLT / LACOSTE
1980-1989: REAM SODA / YOHJI YAMAMOTO / tricot COMME des GARÇONS / SEDITIONARIES / PERSON'S / TAKEO KIKUCHI / JUNKO SHIMADA / MILK / CHRISTOPHER NEMETH / VIVIENNE WESTWOOD / adidas Originals /KANGOL
1990-1999: CONVERSE / PATAGONIA / A.F.F.A / A.P.C / NOWHERE / UNDERCOVER / X-GIRL / BABY-G / GOODENOUGH / A BATHING APE / HELMUT LANG JEANS / NIKE
2000-2009: SILAS / COSMIC WONDER / N.HOOLYWOOD / JILL STUART / See By Chloé / CHEAP MONDAY / THOM BROWNE / NEW ERA / WACKO MARIA
2010-2016: TAKAHIROMIYASHITATheSoloist. / UNUSED / SASQUATCHFABRIX. / G.V.G.V / MIKIO SAKABE / MCM / KENZO / BEAMS / Ray BEAMS
1976-1979: Yoshitaka Minami [CITY POP] / Jun Togawa [NEW WAVE]
1980-1989: SEIJI(GUITAR WOLF) [ROCK'N ROLL] / Kazufumi Kodama(ex.MUTE BEAT) [DUB] / Chisato Moritaka [DANCE POP]
1990-1999: EYE(BOREDOMS) [ALTERNATIVE ROCK] / Maki Nomiya [SHIBUYA-KEI] / CYPRESS UENO, KAN TAKAGI [HIP HOP]
2000-2009: HUSKING BEE [MELODIC HARDCORE] / Koji Nakamura&Miki Furukawa(LAMA/ex.SUPERCAR) [TECHNO/ELECTRONICA] /clammbon [POST ROCK] / sasakure.UK feat. Hatsune Miku [VOCALOID]
2010-2016: TEAM-SYACHIHOKO [IDOL] / Seira Kariya, tofubeats [CLOUDRAP] / YONCE(Suchmos) [ACID JAZZ/ROCK]
About Tokyo Culture Story
Tokyo Culture Story is an integrated initiative led by Beams for its 40th anniversary to offer a recollection of Tokyo's culture aimed at both Japan and overseas. Its first video is a visual timeline showcasing the changes in Tokyo's fashion, which will also be featured in a book that will be published in Japan at the end of October.
-- Tokyo Culture Story Official Website: http://tokyoculturestory.com
Beams started in 1976 with a 20m2 in Tokyo's Harajuku area, before growing to become one of Japan's leaders in the fashion and lifestyle industry. Beams counts today 150 stores in Japan, Hong Kong, China, Taiwan and Thailand, and works towards defining tomorrow's new trends.
-- BEAMS Official Website: www.beams.co.jp
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