NEW YORK, July 5, 2016 /PRNewswire/ -- Different audiences have different needs. Before planning your next PR or marketing campaign, you must identify your target audience and understand what they want and where they go for information.
The article, Gain Targeted Audience Attention with PR Newswire, takes a look at how to define audiences and decide which tactics will help engage them. The guide explores a variety of audiences, including:
- Consumer media
- Professional media
- Financial media
- Consumers (broad segment and niche enthusiasts)
- Industry advocates
- Information seekers
- and Analysts
In addition, readers will find use cases that illustrate how to reach a particular audience by selecting a mix of PR Newswire distribution and reporting offerings.
For a look at each use case and to see PR Newswire's work in action, download the white paper from our Knowledge Center: http://prn.to/29je7z1.
About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.
Vice President, Strategic Communications & Content
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