Discover the Fortune That Lies Hidden in Your Google Adwords Account
"How to Beat the Competition on Google Adwords" is a new eBook by Eric Louis specifically for businesses who spend at least $2,000 per month generating leads with Google Adwords.
SCOTCH PLAINS, N.J., Feb. 18, 2015 /PRNewswire/ -- Eric Louis is not a typical pay per click guy. He has not only managed hundreds of thousands of dollars of his clients' budgets on Adwords but he's also spent over $20,000 of his own money using Adwords since 2007. While many in the search engine marketing field only have a theoretical concept of sales, Eric has actually sold product from door to door sales and also six-figure software and service projects.
Photo - http://photos.prnewswire.com/prnh/20150217/176093
Photo - http://photos.prnewswire.com/prnh/20150217/176094
Eric worked for a start up that peaked at number 51 on the Inc. 500 later acquired by Thomson Reuters. During that time he developed an appreciation for how much faster and easier it is to win business when the customer comes looking versus cold calling and other forms of interruptive marketing.
According to Eric, many businesses still do a poor job marketing to people searching for exactly what they offer which is like "letting cash slip through one's fingers." Google Adwords is the best way to connect with potential customers in search mode, but sadly many businesses treat Adwords like a rarely used fitness membership.
"When I first got into Adwords and saw how much certain industries spend on clicks, like the legal profession for example, I figured they must really be sharp if clicks cost well over $20." It turns out these advertisers are not as savvy as Eric thought as he began working on lawyer lead generation campaigns in 2011.
Because Eric is skilled in phone sales and copy writing he focuses on businesses that generate leads and have complex sales processes that require personal consulting and explaining such as law, b2b, SaaS, mortgage, and local businesses with larger transaction amounts.
"For everyone who's trying to generate leads or make a website pay, it's a rocking good read." That's what Perry Marshall, the world's most quoted Google Adwords expert, had to say about this book.
Rather than writing about the latest Adwords features, the book offers basic to advanced strategies so Google Advertisers can reduce costs and make more money.
Some topics include the 5 criteria every sale has and how it applies to online marketing as well as how to maximize your Google Adwords with email marketing.
The book is available for free until Feb 27, 2015 at http://ericlouisconsulting.com/book-promo/ otherwise it is $3.99 on the Kindle Store.
Eric Louis is a sales and marketing professional based in Scotch Plains, N.J. focused on making clients money rather than award winning creative.
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http://ericlouisconsulting.com
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