SILVER SPRING, Md., March 14, 2013 /PRNewswire/ -- On Tuesday, March 26, Discovery Communications will host the second annual SAY YES TO THE PROM event at the company's global headquarters in Silver Spring, Md. Forty girls from Magruder High School in Rockville, Md. and KidsPeace, a private charity dedicated to serving the behavioral and mental health needs of children, families and communities, will visit Discovery for a day of mentoring, prom dress shopping and makeovers. This year the initiative expanded to include Women in Cable Telecommunications (WICT), who called on its members to donate dresses and accessories. In total, more than 700 dresses were donated by Discovery employees and WICT members across the country to ensure deserving girls will have a prom night to remember.
Monte Durham, fashion director and star of TLC's SAY YES TO THE DRESS: ATLANTA, will host the day and ensure his personal touch is given to every ensemble before each girl says "yes to the prom dress." Every girl is paired with a Discovery employee who serves as coach, personal shopper and style assistant throughout the day. Girls will be pampered with head-to-toe makeovers and their choice of the most stylish prom looks and accessories. The day concludes with a red carpet reveal hosted by Monte where the girls show off their personalized prom day looks.
"Say Yes to the Prom is a collaborative effort that harnesses the generosity and collective power of Discovery's employees, on-air talent, the cable industry and local vendors to make a difference in the lives of young women," said Adria Alpert Romm, Senior Executive Vice President, Human Resources and Global Diversity. "Discovery's greatest asset is our employees who are passionate about giving back to the communities where they work and live."
To further build the relationship with the girls and their employee mentors, Discovery held a pre-prom mixer and networking event.
Monte Durham shares the screen on SAY YES TO THE DRESS: ATLANTA with his best friend, Lori Allen, owner of Bridals by Lori. On Friday nights, fans can watch Monte glamourizing brides. More of Monte's wedding wisdom and notes on travel, style and beauty can be found on his blog at TLC.com.
All remaining dresses and accessories will be made available for other select area high school girls on a separate shopping day hosted at Discovery. Dresses not selected will be donated to DonateMyDress.org, a national campaign designed to encourage the donation of special events dresses and accessories for girls in need and ships items to other partner organizations in the U.S.
Local partners donating their time and resources to ensure each girl's prom look is perfect include: Terri Bergman Events, Bowen Films, Jennifer Lust Photography, Frost Lighting DC, Chicka Event Production, Fox Ventures LLC, Style Salon, Party Rental Ltd, Well Dunn, Fancy Cakes by Leslie, Spilled Milk Catering, Made by Barbara and Graham Webb Academy.
For more information and photos, visit: http://press.discovery.com/us/discovery-corporate/
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 218 countries and territories. Discovery is dedicated to satisfying curiosity through 155 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit www.discoverycommunications.com.
SOURCE Discovery Communications