Distributed Marketing Offers Crucial Campaign Planning, Compliance and Tracking Components for Insurance and Financial Provider

DALLAS, April 7, 2011 /PRNewswire/ -- (http://www.myprgenie.com) -- Dallas-based Distribion, a principal provider of web-based, distributed marketing products http://www.distribion.com/insurance/, will exhibit its best-selling insurance and financial services automated marketing for the first time during LIMRA Life Conference in Las Vegas, April 11-13.

Distribion is awarding a prize worth $10,000 to one LIMRA attendee: a distributed marketing assessment that will jump-start the winner's marketing efforts for 2011 and beyond. "These assessments are critical in identifying costly gaps between corporate and local marketing," explained Edgar Rodriquez, Executive Vice President of Sales and Marketing at Distribion. "The insights from the assessment can form the basis to deploy a technology solution or identify opportunities for better results."

Leading insurers are using the Distribion Distributed Marketing Platform(TM)  to streamline complex multi-channel insurance marketing strategies and enable local agents and affiliates to communicate safely and securely with customers. The company will be showing financial and insurance marketing executives how to harness technology to manage customer relationships through a leveraged, centralized marketing structure.

While the Distribion Distributed Marketing Platform is being used by leaders in many industries, it is critical in the insurance and financial services industry where customer buying patterns are changing almost as rapidly as compliance rules.

"The life insurance and annuity segments are extraordinarily dynamic.  Agents stay in tune and in touch with their clients, so new opportunities crop up all the time at the local level. Distributed marketing technology lets local agents personalize and use marketing materials instantly -- while enforcing corporate and regulatory compliance and automating real-time tracking and reporting. We've seen clients improve marketing efficiency up to 40% with our distributed marketing platform," Rodriguez said.

About Distribion

Distribion (www.distribion.com) is a leading provider of web-based software that provides businesses with a streamlined, centralized management of marketing communications and campaign development that adhere to brand and compliance standards. Distribion's online system is permission based, empowering local offices with the ability to customize campaigns and collateral within brand and regulatory compliance standards. Campaigns are easily produced, deployed and tracked across marketing channels, eliminating the need for disconnected, single-function solutions. The Distribion Distributed Marketing Platform is deployed in over 150 companies globally representing over 100,000 users.

Contact: Deb McAlister-Holland, [email protected], 214-206-3468

SOURCE Distribion, Inc