DivX Announces Sony BRAVIA(R) Series Now Certified for DivX(R) Playback Sony's New LCD HDTVs bring high-quality DivX(R) video

SAN DIEGO and TOKYO, March 3 /PRNewswire-FirstCall/ -- DivX, Inc. (Nasdaq: DIVX), a leading digital media company, today announced the first line of DivX Certified® HDTVs from Sony. The new Sony flagship BRAVIA® LCD HDTV series enhances consumers' viewing experience with support for high-quality DivX® video.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20081124/DIVXLOGO)

Available now in Europe and other regions, these already feature-rich BRAVIA EX, BX3/BX4, HX, and NX5 series TVs will be capable of playing back digital video and Hollywood movies in the high-quality DivX format. BRAVIA provides full high definition TV widescreen experience and a variety of line-ups to choose from including stylish TV designs, innovative LCD TV picture technology, ultra slim televisions or the latest Full HD and HD Ready digital TVs.

DivX technology allows digital videos to be compressed to a fraction of their original size while maintaining excellent visual quality. For example, eight full-length standard definition movies in the DivX format can fit on an 8GB USB drive. With the DivX format, full-length movies can be quickly downloaded from the Internet and played on DivX Certified Sony TVs, as well as other consumer electronics devices.

"DivX is clearly a de-facto standard for high quality playback of video content from the Internet in the living room," said Hiroshi Sakamoto, VP of TV Marketing Sony Europe. "I am pleased to announce that our new BRAVIA® line up can now playback DivX videos so that you can enjoy them via USB on the big screen."

"We are pleased to continue our partnership with Sony to deliver a true cinematic experience to consumers as they watch digital videos and movies on their new BRAVIA TVs," said Kevin Hell, Chief Executive Officer at DivX. "Through the addition of outstanding products such as the Sony BRAVIA product line, we are expanding the DivX ecosystem and adding value for our partners and consumers worldwide."

Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure a high-quality DivX media experience, including reliable video creation and playback, interoperability with other DivX Certified devices and the visual high-quality users expect from DivX.

For more information about DivX, visit www.divx.com.

About DivX

DivX, Inc. is a leading digital media company that enables consumers to enjoy a high-quality video experience across any kind of device. DivX creates, distributes and licenses digital video technologies that span the "three screens" comprising today's consumer media environment--the PC, the television and mobile devices. Over 250 million DivX devices have shipped into the market worldwide from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding DivX's visibility within the investment community and the availability of certain DivX enabled products to consumers. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause DivX's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to: the risk that customer use of DivX technology may not grow as anticipated; the risk that anticipated market opportunities may not materialize at expected levels, or at all; the risk that the Company's activities may not result in the growth of profitable revenue; risks and uncertainties related to the maintenance and strength of the DivX brand; risks associated with DivX's ability to penetrate existing and new markets; risks regarding the effects of competition; the risk of DivX's dependence on its licensees and partners; risks related to the effect of intellectual property rights claims; risks related to DivX's partners' ability to make certain products available to consumers on specified timelines, or at all; and other factors discussed in the "Risk Factors" section of DivX's most recent report filed with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement. DivX is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

BRAVIA is a registered trademark of Sony Corporation.

SOURCE DivX, Inc.



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