LOS ANGELES, Aug. 15, 2012 /PRNewswire/ -- DLJ Real Estate Capital Partners, LLC ("DLJ-RECP") has partnered with New York's popular Hester Street Fair to present "Hester Goes Hollywood," a series of Hollywood street fairs throughout the summer of 2012. Hester Goes Hollywood will hold its "Indie Craft Market" on August 18 and its "Goodnight Hollywood Blvd. Music Festival" on August 25. Both events will be held on the corner of Hollywood Boulevard and Argyle Avenue in the heart of Hollywood, California.
The Hester Street Fair was started in New York City's Lower East Side neighborhood and has grown to become an iconic gathering place celebrating hundreds of entrepreneurs, small businesses and first-time vendors who represent the best in food, beverage, music, and arts and crafts. In 2012, DLJ-RECP sponsored Hester Street's first expansion called Hester Nights, a series of events hosted at DLJ-RECP's property on Sixth Avenue in New York City's Chelsea neighborhood. The great success of Hester Nights inspired the duo's ambitious plans for Hester Goes Hollywood, representing the Fair's introduction to the west coast. The partnership held its first Hollywood event in June called the "Bite Size Food + Craft Festival" and a subsequent event in July called the "Hollywood Night Market." The two events enjoyed a tremendous response from the local community.
"DLJ-RECP is focused on investing in dynamic urban communities," said Andrew Rifkin, Managing Partner of DLJ-RECP. "We believe people want to live and work in neighborhoods that are urban, walkable, sustainable and fun. Activities such as Hester Goes Hollywood highlight the vitality, vibrancy and diversity of the Hollywood area. We are pleased to provide the facilities and capital to sponsor these types of community events."
DLJ-RECP is currently developing the site across the street from Hester Goes Hollywood at 6201 Hollywood Boulevard, which will be a mixed-use property with apartments, retail, and extensive on-site parking. In addition, DLJ-RECP also owns the Taft Building, a 1923 office building on the iconic corner of Hollywood Boulevard and Vine Street. The firm is undertaking a major renovation of the Taft Building to restore its common areas and retrofit its office suites to feature brick walls, polished concrete floors and exposed ceilings.
Following this weekend's Indie Craft Market, Hester Street and DLJ-RECP will host their final event of the summer, Goodnight Hollywood Blvd. Music Festival, on Saturday, August 25th.
The Hester Street Fair's Indie Craft Market opens on Saturday, August 18 from 11am to 7pm. Entrance to the one-day event is free and open to the public. For more information, please visit www.hesterstreetfair.com/hollywood.
Location: All events are located at the lot on the southeastern corner of Hollywood Blvd. and Argyle Avenue. Take subway to Hollywood/Vine.
Parking: A parking lot is located onsite as well as multiple public lots in the area.
ABOUT DLJ REAL ESTATE CAPITAL PARTNERS, LLC
DLJ-RECP is a leading global investment firm focusing on real estate and real estate-related assets. DLJ-RECP was founded in 1995 and has offices in New York, Los Angeles, Hong Kong and Tokyo. DLJ-RECP manages a series of real estate private equity funds with total capital commitments in excess of $4 billion. The DLJ-RECP funds have acquired 180 investments representing approximately $15 billion in gross transaction value throughout North America, Western Europe and Asia. DLJ-RECP takes a rigorous property-by-property approach to investing. The firm's strategy is to acquire well-located assets with high intrinsic value and to enhance that value through creative repositioning and intensive management strategies.
ABOUT THE HESTER STREET FAIR
The Hester Street Fair is an outdoor community market created by The Big Social team of Ron Castellano, SuChin Pak, Adam Zeller, and Suhyun Pak. The Fair is a hybrid incubator and launching pad for small, independent businesses and artists specializing in unique handmade goods and artisanal food. Hundreds of vendors rotate over 60 spaces every Saturday at the Hester Street Fair on the Lower East Side of Manhattan to create one of the most dynamic outdoor events in New York City. Listed as Time Out New York's #1 Thing To Do in New York City, The Hester Street Fair has become one of New York's most beloved destinations. In the summer of 2012, the Hester Street Fair expanded to Los Angeles with four "Hester Goes Hollywood" events scheduled for June through August.
SOURCE DLJ Real Estate Capital Partners, LLC