DMA Appoints Stephanie Miller Vice President, Member Relations
Newly-Created Position Champions Marketers; Provides Deeper Engagement
NEW YORK, Oct. 2, 2012 /PRNewswire-USNewswire/ -- The Direct Marketing Association (DMA), the world's largest trade association dedicated to advancing and protecting responsible data-driven marketing, today announced the appointment of Stephanie Miller as Vice President, Member Relations, a newly-created position.
"This new position is an essential one in furthering DMA's mission," said DMA Acting President and CEO Linda A. Woolley. "Stephanie's principal role will be to support and champion DMA members, helping them to achieve their professional goals through DMA's many diverse offerings. By engaging and celebrating members, the vice president, member relations, will improve the satisfaction level of all members."
Miller brings to DMA nearly 20 years of marketing, publishing, and consulting experience building and managing integrated direct marketing programs. She has a long history of leadership and involvement with DMA's Email Experience Council.
"Stephanie is a passionate customer advocate with a proven track record of helping marketers improve performance and customer engagement by creating amazing customer experiences," Woolley continued. "We are excited to have her join as a vital member of DMA's leadership team."
Miller most recently served as vice president of digital & email services at Aprimo, an integrated marketing software platform provider. She is a frequent speaker and writer on digital marketing. An online marketing pioneer, she was the first publisher of The Wall Street Journal Interactive Edition. Miller has also held executive-level marketing positions with Return Path, Hotmail and RealNetworks and worked for six years as a marketing consultant in Silicon Valley. She is the co-author of "Sign Me Up! A Marketer's Guide to Creating Email Newsletters that Build Relationships and Boost Sales."
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the world's largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.
In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces 1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.
SOURCE Direct Marketing Association