DMEa/Automotive News Webinar: A Step-by-Step Guide to Building a Killer Dealer App Free webinar on Thursday March 28th at 2 p.m. EDT provides a detailed how-to session on deploying a highly successful dealership mobile app

DAYTONA BEACH, Fla., March 19, 2013 /PRNewswire/ -- DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the fifth in a series of webinars the company is hosting with Automotive News. The webinar titled A Step-by-Step Guide to Building a Killer Dealer App offers a detailed how-to session on deploying a highly successful dealership mobile app, as well as compelling data that explains why every dealership needs an app to keep today's customer engaged and loyal. All webinar attendees will receive a free copy of DMEautomotive's eBook The Pocket Revolution: The Complete Guide to a Killer Mobile App (a $24.95 value). The webinar will take place on March 28th at 2 p.m. EDT

"Smartphone adoption is happening ten times faster than the '80s PC revolution, and twice as fast as the '90s Internet boom," said Mike Walther, president and CEO of DMEautomotive. "But, in spite of the fact that half of all consumers are dedicated app users, only one-in-ten reports having a dealership app. This is a dealership/customer app gap that this webinar seeks to address and help dealers to bridge. And it is not just us talking: we will show eye-opening results from dealerships that are already leveraging app technology to communicate with, retain and drive service loyalty with their customers."

A Step-by-Step Guide to Building a Killer Dealer App will be moderated by Jim Treece, Industry Editor at Automotive News, and features Mike Martinez, CMO of DMEautomotive, who authored the eBook The Pocket Revolution: The Complete Guide to a Killer App. The information-packed webinar will provide a straightforward, data-backed game plan to help dealerships get up and running with an app, including:

  • Why to build a mobile app and why now
  • Why your customer wants an app from your dealership
  • How to build a killer app that customers will use
  • Tips for selecting the right provider
  • How to effectively communicate through your app
  • Tried-and-true tactics to drive a continuous stream of downloads
  • Measurements of success

For more information, or to register for A Step-by-Step Guide to Building a Killer Dealer App webinar, click here:

DMEautomotive / Automotive News webinars have received strong attendance that has generated exceptional feedback. Visit to download previous webinars in this series.

About DMEautomotive
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa's proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.

About Automotive News
Based in Detroit, Automotive News has been the place for all the news that is happening among automotive retailers, suppliers and manufacturers since 1925. In addition to the 100% paid weekly print issue that is received by 60,000 subscribers, is a vibrant Web site with more than four million page views monthly. It contains the day's breaking news and features two daily newscasts and webinars. Daily and weekly e-mails and breaking news alerts keep the industry's top executives up-to-date.

SOURCE DMEautomotive


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