DAYTONA BEACH, Fla., April 17, 2013 /PRNewswire/ -- DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today announced two webinars, held on consecutive days – April 24th and April 25th - offering critical insights and technology best practices to ensure long-term customer loyalty at the dealership. Each webinar is free to all industry professionals.
The first, Success in a Changing Loyalty Landscape, is hosted by NADA University and DMEautomotive, and focuses on helping dealers identify and understand the characteristics and behaviors of their customers, as well as how to capitalize on their preferences to gain more of their business. The second, How to Launch the Ultimate Dealer App, is hosted by DMEa and offers a detailed game plan for deploying a highly successful dealership mobile app that can keep today's - and tomorrow's - customer engaged and loyal.
"DMEautomotive is known for its leading-edge data and analytics on customer service behavior, and we wrote the book – literally – on mobile apps for dealerships, all of which powerfully inform these webinars, creating a compelling one-two punch of must-have information that will go a long way to helping retain and drive customer loyalty," said Mike Walther, president and CEO of DMEautomotive. "Today, we operate in a loyalty and technology landscape that changes at the speed of light, a challenge to today's busy dealership professionals. This is why these webinars are loaded with up-to-date, easily digestible, actionable take-away information and best practices that can almost immediately be implemented in the dealerships."
NADA University Webinar: "Success in a Changing Loyalty Landscape" on April 24th at 1:00pm ET. Open to all industry professionals.
Hosted by Dr. Mary Sheridan, DMEautomotive's CRM Insights Analyst, the thirty-minute webinar is part of NADA University's weekly marketINSIGHT webinar series and will help dealerships understand the different loyalty segments of their service shoppers. As part of the service, body shop, and parts learning path, the webinar will explore what service elements each consider most important, communication preferences, and steps to secure more of each segment's service dollars, all key to successfully maintaining and growing market share. Among the key learning's dealers will take away are:
- Understanding what drives customers to choose a dealership
- Understanding how to better maintain and grow customer loyalty
- Know when and how to communicate with customer segments
DMEautomotive Webinar: "How to Launch the Ultimate Dealer App" on April 25th 2:00pm ET. Free to all industry professionals.
Hosted by DMEa CMO Mike Martinez, author of DMEa's eBook The Pocket Revolution: The Complete Guide to a Killer App, and Steve Dozier, National Training Director for DMEautomotive, the hour-long, information-packed webinar provides a straightforward, data-backed game plan to help dealerships get up and running with an app, including:
- Why to build a mobile app and why now
- Why your customer wants an app from your dealership
- How to build a killer app that customers will use
- Tips for selecting the right provider
- How to effectively communicate through your app
- Tried-and-true tactics to drive a continuous stream of downloads
- Measurements of success
All How to Launch the Ultimate Dealer App webinar attendees will receive a free copy of DMEautomotive's eBook The Pocket Revolution: The Complete Guide to a Killer Mobile App (a $24.95 value).
To register for DMEa/NADA University Success in a Changing Loyalty Landscape webinar, click here: http://ci35.actonsoftware.com/acton/form/4712/0011:d-0001/0/index.htm
To register for DMEautomotive's How to Launch the Ultimate Dealer App webinar, click here: https://dmeautomotive.ilinc.com/register/vwhxtjr
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.
DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa's proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.