DMEa/WardsAuto Webinar: Best Practices for Compliant Marketing
Webinar on Tuesday, December 4th, at 2 p.m. EST provides a crash course on the rules of compliant customer communications, including education on state and federal regulations
DAYTONA BEACH, Fla., Nov. 28, 2012 /PRNewswire/ -- DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces its upcoming webinar hosted with WardsAuto on Tuesday, December 4th at 2 p.m. EST. This free event addresses the critical issues of compliance, including recent FCC rule changes, and provides additional important information and best practices for compliant customer communications.
Guided by Mike Martinez , CMO at DMEautomotive and Eric Sloan , Vice President of Compliance for DMEautomotive, Best Practices for Compliant Marketing is designed to empower dealers to maintain proactive customer communications in an environment where rapidly changing technology means that both businesses and regulatory authorities are in a race to keep up with how consumers like, and do not like, to communicate and be communicated with.
Key topics to be covered include:
- Education on state and federal regulations, and how they directly impact customer communications.
- Tips on creating effective communication in accordance with current law.
- Best practices in managing opt-ins and acquiring prior express written consent.
- Q&A session with compliance and business law expert - DMEautomotive's Vice President of Compliance.
"The legal landscape for advertising communications is constantly changing -- and quickly. With businesses settling nearly $100 million in claims under the Telephone Consumer Protection Act in 2012 alone, dealerships could be just one communication away from an expensive class-action lawsuit and bankruptcy," said Sloan. "This seminar is a wake-up call to dealers not to wait until it's too late. Attendees should leave this webinar with a better understanding of the information they need - and the best practices for – compliant communications in a rapidly evolving technology, regulatory and litigation environment."
For more information, or to register for the DMEautomotive/WardsAuto Best Practices for Compliant Marketing webinar, click here.
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.
DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa's proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.
WardsAuto is a world-leading provider of auto industry news, data and analysis, having served the industry's information needs for more than 80 years. WardsAuto Dealer Business is a monthly magazine serving automotive dealers. WardsAuto.com is an online subscription service delivering virtually all the industry news, data and analysis compiled by WardsAuto, the world's leader in automotive industry information. A Southfield, MI - based division of Penton Media, Inc., WardsAuto also publishes the manufacturing-focused monthly magazine WardsAuto World, and offers a wealth of other automotive information services including reference annuals, online databases, and customized data reports.
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