RAANANA, Israel, April 20, 2017 /PRNewswire/ --
DMG DSNR Media Group, a leading digital advertising company, this week has joined the Interactive Advertising Bureau, an international organization that supports the online advertising industry. DMG has joined the main U.S.branch of the IAB in order to help develop industry standards and participate in research alongside other key thought leaders in the media and technology industries.
DMG joins the IAB to strengthen its commitment to brand protection. DMG has previously spoken out about the pressing need for brand safety controls and new viewability standards. Prioritizing clean traffic in its technological and business development activities, DMG prides itself on setting the gold standard of quality in the industry. The company already has very strong commitments to brand protection, powerful traffic validation mechanisms, and partnerships with other anti-fraud leaders, such as Forensiq.
"We will advocate for robust brand safety standards as the newest member of the IAB," says Shauli Elimelech, CEO of DMG.
Tali Chomed, DMG's Video VP says, "We are looking forward to working with the IAB and to educate our employees and partners on all possibilities that digital video advertising has to offer. As DMG lately launched its RTB serving platform and are investing a lot in high tier technology it is important for us to take part in the IAB Tech Labs, Video Mobile committees & councils."
Over 650 top media and technology companies make up the IAB, which collectively represent 86 percent of online advertising in the U.S. The IAB develops technical standards and best practices, spearheads research, educates brands, agencies and others about digital marketing. As a member, DMG will help to lead the industry in setting standards and will take part in high impact initiatives in the advertising industry.
DMG is a leading digital advertising agency, providing both direct and programmatic advertisers and publishers with data-driven solutions and patented technologies.
Gil Wilder Tekuzener
Marketing Executive, DMG
SOURCE DMG DSNR Media Group