DMG Traffiliate Post Click Optimization and Management Platform Now Available as a Self Service Solution
RA'ANANA, Israel, June 27, 2012 /PRNewswire/ --
Proven solution for DMG customers now available to advertisers, agencies and affiliates
DMG (DSNR Media Group) - a global provider of digital advertising solutions for online, mobile, and social, announced today the availability of the Traffiliate landing page optimization and management platform as a self service solution for advertisers, agencies and affiliates. Traffiliate, which already serves 8 million clicks daily for its customers, increases conversion rates by an average of 30 percent. The platform profiles campaigns' traffic, and then serves the best performing landing page to each user profile. In addition to optimizing the most significant phase of the online sales process, Traffiliate includes advanced tracking and unified reporting across multiple platforms to optimize campaign management and effectiveness. Traffiliate is now available with a 30 day free trial.
Using patented machine-learning technology, the Traffiliate platform automatically processes massive amounts of data to predict the best performing combination of user, landing page and conversion funnel. Traffiliate also features pixel management capabilities that include lifetime value (LTV) tracking. This advanced tracking enhances campaign optimization and improves reporting accuracy enabling smarter decision-making and better budget allocations. Traffiliate can be implemented as a standalone solution, or can be easily integrated with any ad server.
"Although the post-click stage is the final, crucial point of the branding or customer acquisition funnel, currently only 2% of global online advertising budgets are invested in this vital phase," said Shalom Berkovitz, CEO of DMG. "We are proud to productize our experience improving conversion rates so that advertisers everywhere can benefit from the increased effectiveness of digital advertising."
DMG is a global digital advertising network serving advertisers, agencies and publishers.
Utilizing its unique optimization methodologies and technologies, DMG offers a full cross-platform solution, in online, mobile and social. With over 350 clients worldwide, DMG reaches over 300 million unique users and delivers hundreds of thousands of campaign conversions every month.
For more information, visit http://www.dsnrmg.com.
DMG (DSNR Media Group)
Phone: +972-9-7626161 #6169
SOURCE DMG (DSNR Media Group)