CHICAGO, Feb. 22, 2017 /PRNewswire/ -- DNAinfo, the award-winning neighborhood news source, announced the launch of Neighborhood Factor™, the first and only strategic marketing resource that builds deeper connections through neighborhoods. This breakthrough offering helps brands, businesses, and agencies establish the neighborhood-level credibility that builds preference, drives behavior, and amplifies marketing efforts.
Neighborhood Factor will introduce this groundbreaking perspective at its first-of-a-kind conference on April 4, 2017 in Chicago. Businesses, brands, and agencies that attend will:
- Learn how to leverage neighborhood insights to uncover untapped value and new growth opportunities
- Be the first to see results from Neighborhood Factor's national survey of 14,000 residents and proprietary model for decoding neighborhood patterns
- Get immersed in a vibrant Chicago neighborhood, to gain inspiration and insights from successful businesses and entrepreneurs
Event information and registration details are available at nbhdfactor.com/conferences.
Brian Asner, Director of Neighborhood Strategy, noted "Today's era of unprecedented clutter and fragmentation makes it enormously challenging to connect with consumers on a deeper level. At Neighborhood Factor, we bring a completely new perspective to this strategic marketing challenge, filling the gap between traditional demographics and context-less location data."
Dan Swartz, CMO of DNAinfo, added, "With our neighborhood expertise in two of the world's most pivotal cities, DNAinfo is the authority on the power and promise of neighborhoods. By launching Neighborhood Factor, we are applying this unparalleled understanding to neighborhoods across the country."
About Neighborhood Factor by DNAinfo: Neighborhood Factor by DNAinfo is the authority on marketing to neighborhoods, showing businesses how to build deeper connections with neighborhood residents. With proprietary neighborhood research, data, insights, and strategic perspectives—backed by the leader in neighborhood news and information—Neighborhood Factor amplifies marketing efforts for businesses, brands, and agencies.
About DNAinfo: DNAinfo, the award-winning neighborhood news source, focuses on uncovering, understanding, and facilitating the connections of people to their neighborhoods. DNAinfo publishes over 20,000 neighborhood-focused articles each year in New York and Chicago, and is read by millions every month.
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