Do@ Launches Revolutionary Mobile Search Tool at TechCrunch Disrupt

NEW YORK, May 23, 2011 /PRNewswire/ -- TECHCRUNCH DISRUPT -- Do@, a company aimed at revolutionizing mobile search, today announced that the do@ App for iPhone and iPod touch is now available on the App Store. Do@ changes mobile search in three fundamental ways: the way results are delivered (apps instead of links); the sources delivering the results (direct from publishers); and the manner in which results are ranked (via do@'s "social radar").

"The accelerating growth of mobile means there is a tremendous need for search results delivered on-the-go to be as mobile-optimized, powerful, and exciting as mobile apps are," said Ami Ben David, do@ Co-Founder. "We believe the best resources to answer users' search queries are the publishers and app developers who create mobile applications and mobile-optimized web sites. The do@ enables direct communication between users and their trusted sources, delivering a search experience that is built for mobile."

Do@ deconstructs the traditional search paradigm of web links and instead merges search and apps in real-time, delivering the top web apps that specifically answer any query a user posts. The result is a fundamentally different experience of search that shatters old concepts.

Three core innovations are at the heart of do@:

• Apps not links: Instead of delivering links for each query, do@ returns a series of HTML5 based web-apps from top publishers who specialize in the topic of the query. Each result is opened directly to the answer for the user's question within the app. Users can "flip" through the responses, gaining immediate access to dozens of web apps from one search box.
• Empowering publishers: Do@ connects directly to mobile optimized web apps developed by publishers and app developers. The platform launches with hundreds of web apps across the top 50 mobile "experience" categories. Some of these web apps include direct and API-based results from ESPN, Facebook, Fandango, Flixster, Foodspotting, Last.fm, MetroLyrics, Pandora, Reuters, Shopping.com, Soundcloud, Weather.com, Yelp, and Zagat.
• Leveraging the "Social Radar": Results from do@ are unique for every user and prioritized based on a user's preference and the preferences of their social networks. By letting users' define the publishers they trust most and then connect with the apps that their friends use, do@ delivers a viable social search ranking, ensuring every response to every query is delivered by the most trusted sources of information.

Do@ is backed by Draper Fisher Jurvetson.

"Search will never be the same, " added Tim Draper, Managing Director of Draper Fisher Jurvetson. "Do@ is an entirely different mobile search experience, delivering a much more intuitive mobile search for users and allowing publishers to communicate directly with their search users. This model of distributed search generates amazing results at a fraction of the cost."

The do@ App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore.

About TechCrunch Disrupt

TechCrunch Disrupt NYC 2011(http://disrupt.techcrunch.com) is TechCrunch’s second annual conference in New York City attracting over 1,500 leading technology innovators and investors and over 150 new startups. The format combines top thought-leader discussions with new product and company launches. Morning executive discussions debate the most timely disruptions in media, advertising and technology. Afternoons host the Startup Battlefield where 25 new companies will launch for the first time on stage, selected to present from more than 500 applications received from around the world. Another 100 early-stage startups will exhibit in Startup Alley. TechCrunch will award a $50,000 grand prize along with other award recognitions at the conclusion of the conference. The conference is May 23-25, 2011, at Pier 94 located at 711 12th Avenue (at 55th Street & West Side Hwy) in Midtown New York.

SOURCE do@