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Does the "R" in PR Stand for Relationships?

Expert advice for building a Media Relations strategy.

Apr 02, 2014, 15:03 ET from PR Newswire Association LLC

NEW YORK, April 2, 2014 /PRNewswire/ -- A Nielsen study recently proved that earned media is the most effective source of information across all stages of the customer buying cycle1. This reinforces the power of PR—and provides further incentive for small businesses to generate media pick-up for their brand.  While most small businesses are familiar with the press release and its benefits, many have not taken the time to establish a well-formed media relations strategy.

Anita Campbell, CEO of Small Business Trends LLC, offers 3 steps for building relationships with the media in her latest article for PR Newswire's Small Business PR Toolkit. From identifying and targeting the right journalists for your brand and message, to channels for outreach and best practices for fine-tuning your pitch, Campbell will help you formulate a strategy to drive media pick-up.

To learn more:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                                

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Caitlin Carragee
Manager, Marketing Communications

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