"Does Your Content Work?" By Content Evaluation Expert Colleen Jones Now On Amazon.com
ATLANTA, Oct. 29, 2014 /PRNewswire/ -- "Does Your Content Work?", the critically acclaimed ebook by author, Content Science Principal, and ContentWRX Cofounder Colleen Jones, is now available on Amazon.com. Featuring a practical rationale and process for evaluating content, the ebook offers anecdotes from leading content evaluation practitioners at Cox Media, Dell, InterContinental Hotels Group, Sharecare, Facebook, PayPal, and more. These real-life examples illustrate ways of overcoming common content evaluation challenges and help companies immediately start evaluating.
Colleen Jones, author of the top-selling "Clout: The Art and Science of Influential Web Content," wrote "Does Your Content Work?" to address a critical need for organizations. She found they often couldn't answer the deceptively simple question of the book's title.
"When content is so important to your organization's success, can you afford not to evaluate it?" said Jones. "When you assess whether your content is effective, you avoid risk, save costs, and take advantage of opportunities. After watching many promising content strategy plans and implementations lose their momentum or fail from lack of proper evaluation, I decided that organizations needed a focused primer on the principles of measuring content effectiveness."
"Does Your Content Work?" explains content evaluation in plain language and offers a review of common obstacles to evaluating content efficiently and successfully. It includes many tips and techniques for evaluating content along with a substantial list of handy tools and resources.
"Improving content quality in large organizations can feel like an uphill battle against processes, data, and operational silos," said PayPal UX Content Director Aaron Burgess. "With the prioritized, action-oriented methods she's laid out in 'Does Your Content Work?', Colleen Jones simplifies the science of content evaluation in ways that enable the art of content to thrive."
As part of the New Riders Fuel series, "Does Your Content Work?" is available not only on Amazon.com but also at Peachpit Press.
Links
http://content-science.com/books/does-your-content-work/
http://www.amazon.com/Does-Your-Content-Work-Evaluate-ebook/dp/B00LGUHKXI
About Colleen Jones
Colleen Jones is a leading consultant, author, speaker, and innovator in the field of content strategy. As Principal of the award-winning consultancy Content Science, she has led strategic initiatives for clients including Dell, Equifax, and Centers for Disease Control and Prevention. Jones published the top-selling book "Clout: The Art and Science of Influential Web Content" with New Riders and recently released her second book, "Does Your Content Work?" also with New Riders. Jones also co-founded ContentWRX, a patent-pending platform to evaluate content effectiveness.
About Content Science
Content Science is an award-winning consultancy and think tank devoted to content strategy. Based in Atlanta, Ga., Content Science has advised clients including Fortune 50 companies, startups, institutions, and government agencies since 2010. Content Science also offers custom training, case studies, original research, and thought leadership, as well as a new workshop series debuting in 2015. The consultancy also owns the ContentWRX content evaluation platform.
SOURCE Content Science
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