SAN FRANCISCO, July 26, 2011 /PRNewswire/ -- DogTime Media, the largest vertical media community focused exclusively on pet owners, today announced an exclusive content partnership with Christina Selter, the "Pet Safety Lady", founder of Bark Buckle UP®, and respected pet travel safety expert.
Pet safety has become a key topic of conversation among pet owners, as 82% of pets travel with their owners on vacation and other daily activities. Unfortunately 98% of these pets are not properly restrained in a moving vehicle.
The Pet Safety Lady has licensed a variety of content for use on DogTime.com and other sites in the DogTime Media Network. Visitors to DogTime.com/PetSafetyLady can now search through reviews of cars, trucks, crossovers, SUVs, and even RVs, to help find the perfect vehicle for their family and their pet. As a female automotive expert Christina Selter brings with her unbiased vehicle and pet product reviews that include video and photo demonstrations.
"Partnering with DogTime Media was an easy choice," said Christina Selter, Pet Safety Lady. "We could not have asked for a better pet media partner to help educate the public about pet safety."
Selter created the "Be Smart Ride Safe®" pledge, allowing pet-owners to commit to being safer with pets for the safety of the owner, the safety of pets and to protect first responders. She has published reviews of vehicles from leading auto brands, including Acura, Audi, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Honda, Hyundai, Jeep, Kia, Lincoln, Lotus, Mazda, McLaren, Mercedes, Mitsubishi, Range Rover, Saab, Smart, Subaru, Toyota, Volkswagen, and Volvo.
"Pet safety has become a key issue as pet owners travel with their pets this summer," said DogTime Media CEO, Trevor Wright. "Christina has become the leader in this category through her dedication to this cause, buckling over 10,000 pets into cars and over 3,000 into life vests."
Pet Safety Lady also provides hot & cold weather tips for pets, fire safety, advice on air travel pet safety, reviews of hotels and resorts, boats and watercraft, recreational vehicles and campgrounds, and a variety of pet products.
About DogTime Media:
DogTime Media is the largest vertical media community focused exclusively on pet owners and the 50 billion dollar annual pet market. DogTime Media reaches 40.3 million monthly users via its community of 525 leading pet-focused websites, 565 pet bloggers and more than 3,000 rescue groups, anchored by its own DogTime.com, the premier destination for dog owners.
DogTime Media actively supports the efforts of rescue groups and shelters nationwide to significantly reduce the number of homeless and neglected pets in the country by providing authoritative advice to both novice and experienced pet guardians. DogTime Media has donated over $232,000 to pet related caused via its Save a Dog and Save a Cat Facebook applications, monthly grants and a variety of other programs. Privately held DogTime Media and DogTime.com are based in San Francisco, Calif.
About Pet Safety Lady:
Christina Selter "Pet Safety Lady" founder of Bark Buckle UP® is the recognized national go-to expert and heads up the leading research team for pet travel safety. She has safely buckled more than 10,000 pets into vehicles, has been featured on thousands of national and local newscasts, speaks on the senate floor, international press conferences even automobile trade shows as a leading female automotive expert. Christina has also delivered more than 4,000 pet oxygen masks through the Bark 10-4 program and secured over 3,000 pets in life jackets. She has taught more than 100,000 family members in her pet safety classes around the country. She is an independent consultant and safety adviser, providing unbiased product reviews. For more information go to PetsafetyLady.com and become a fan on Facebook or Twitter.
SOURCE DogTime Media