Dollar Shave Club Takes You Inside the Minds (and Bathrooms) of Men Across the Country for National Men's Grooming Day

Aug 21, 2015, 09:02 ET from Dollar Shave Club

VENICE, Calif., Aug. 21, 2015 /PRNewswire/ -- National Men's Grooming Day takes place on the third Friday of August every year and encourages men to proactively think about their grooming habits. This year, Dollar Shave Club (DSC), the men's grooming brand dedicated to helping men live smarter, more successful lives through high-quality personal care products, content and technology, shares insights about men's grooming habits and what goes on in their minds and bathrooms.

Dollar Shave Club reveals fun grooming findings from its Grooming Survey conducted online by Harris Poll among 3,285 males aged 18+ in December 2014 and 3,068 males aged 18+ in January 2015, for people to share around the water cooler:

  • Men are like fine wine, they get better with age, or at least into their early 30's. If men could look any age, on average they would look 31 years old.
  • Men aren't lacking in the self-confidence department. 76% of men believe they are somewhat or very attractive.
  • There may be a reason Botox advertising is aimed at women; only 25% of men are extremely or very concerned with aging.
  • It's no surprise that people are attached to their smartphones, but men can't put their phones down, even in the bathroom. One in every three guys (32%) use their phone to either email, text, use apps or play games while going No. 2 on the toilet.
  • Eight minutes is the average time a man spends on the toilet going No. 2. Assuming the average man has a bowel movement once a day, he is spending at least two full days a year sitting on the toilet.
  • Pharrell was beardless in his "Happy" music video and apparently he was onto something. Men who shave once a day are nearly 40% more likely to be happy.
  • Chances of a woman meeting a man in a beauty/grooming aisle at the store – slim to none. Men spend on average only $27 a month on grooming products.
  • There might be a lot of hype around what Hillary Clinton spends on a haircut, but it's likely not coming from men. On average, men spend $13.20 on a haircut.
  • They say that "celebrity sells," but that may not be the case for men. Only 3% of men shaved their facial hair because of changes in celebrity or fashion trends.
  • Men may not come to the door with roses everyday but they do show their affection in other ways; nearly 30% of men would shave their facial hair for a significant other.
  • Snooping may not be as common as you think; 4 out of 5 (82%) men say they have NEVER looked in their date's medicine cabinet.
  • 65% of men say it's not okay to share a toothbrush with a significant other. So 35% are potentially ok with it? Time to have a conversation with your partner...
  • Approximately 86% of men regularly use grooming products.
  • Word of mouth makes a difference. 45% of men seek out advice about which grooming products to use with more guys seeking advice from family or friends than from professionals.
  • Price does matter. 65% of men find price to be the most important factor in selecting a grooming product.

"DSC wants to help men live better, more successful lives. To create the best products and content, it's important for us to understand what's driving their decisions, what inspires their style and grooming habits, and what really goes on behind closed bathroom doors," said Michael Dubin, Founder and CEO of Dollar Shave Club. "We're always engaging with our current and potential members to learn more about their habits and needs, and as with this study, results are often fun, interesting and surprising."

Methodology
This survey was conducted online within the United States by Harris Poll on behalf of Dollar Shave Club, Inc. between November 6 - 17, and November 26-December 1, 2014 among 3,285 US men aged 18 or older and between January 8-18, 2015 among 3,068 US men aged 18 or older. Figures for age, race/ethnicity, education, region, and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online. Dollar Shave Club, Inc performed the analysis of the data.

About Dollar Shave Club
Dollar Shave Club is a men's grooming brand dedicated to helping men live smarter, more successful lives through high-quality personal care products, content and technology. DSC began in March 2012 with a simple offering: deliver high-quality razors for a couple bucks a month. The Club has since launched a lineup of additional products on its march toward owning the men's bathroom. Those products include Boogie's, a new category of hair styling products including Gel, Clay, Cream, Fiber and Paste; Dr. Carver's Easy Shave Butter; Dr. Carver's Magnanimous Post Shave; Dr. Carver's Miracle Repair Serum, and One Wipe Charlies. DSC will soon be the easiest place for guys to get the things they use every day. For more information, visit www.dollarshaveclub.com or you can also follow Dollar Shave Club on Twitter (@DollarShaveClub), Facebook and Instagram.

Press Contact

Kristina Levsky
Director of Public Relations, Dollar Shave Club
Kristina.levsky@dollarshaveclub.com

Lauren Bishop and Kristin Breen
ALISON BROD PUBLIC RELATIONS
laurenb@alisonbrodpr.com/kristin@alisonbrodpr.com  

SOURCE Dollar Shave Club



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