Domtar Joins International Call to "Follow The Frog"
Campaign promoting Rainforest Alliance CertifiedTM products runs September 17-23
(NYSE: UFS) (TSX: UFS)
MONTREAL, Sept. 17, 2012 /PRNewswire/ - Domtar will be joining businesses and individuals around the globe to participate in the Rainforest Alliance's second annual Follow the Frog Week that kicks off today, September 17, and runs through September 23.
Follow the Frog Week is an international social media campaign that encourages shoppers to help create a healthier planet by choosing products that feature the Rainforest Alliance Certified™ green frog seal. This trustmark, found on coffee, tea, chocolate, fruit, furniture and paper, is recognized by consumers globally as a symbol of sustainability. Products featuring the seal come from farms and forests that meet a rigorous set of criteria that protect wildlife, soils and waterways and the well-being of workers, families and communities.
"We strive to be the preferred supplier of environmentally sound forest products to our customers, while leaving the smallest environmental footprint and helping them reduce theirs," notes Lewis Fix, Vice-President of Sustainable Business and Brand Management. "And, we're happy to participate in this campaign to promote Rainforest Alliance Certified™ products."
Domtar has worked together with the Rainforest Alliance for many years on responsible paper production and fiber sourcing. In 2005, Domtar and the Rainforest Alliance signed a collaborative agreement when the EarthChoice product line was launched, later renewing the agreement in 2009. Rainforest Alliance applauds the forest management practices that support the Domtar EarthChoice® product family. All Forest Stewardship Council ™ (FSC®) certified Domtar EarthChoice products proudly bear the Rainforest Alliance Certified™ seal.
For more information on Follow the Frog Week please visit: www.rainforest-alliance.org/followthefrog
For more information on Domtar's sustainability commitment and strategy, please visit: http://www.domtar.com/en/sustainability/index.asp
Domtar Corporation (NYSE: UFS) (TSX: UFS) designs, manufactures, markets and distributes a wide variety of fiber-based products including communication papers, specialty and packaging papers and adult incontinence products. The foundation of its business is a network of world class wood fiber converting assets that produce papergrade, fluff and specialty pulps. The majority of its pulp production is consumed internally to manufacture paper and consumer products. Domtar is the largest integrated marketer of uncoated freesheet paper in North America with recognized brands such as Cougar®, Lynx® Opaque Ultra, Husky® Opaque Offset, First Choice® and Domtar EarthChoice®. Domtar is also a leading marketer and producer of a complete line of incontinence care products marketed primarily under the Attends® brand name. Domtar owns and operates Ariva®, an extensive network of strategically located paper and printing supplies distribution facilities. In 2011, Domtar had sales of US$5.6 billion from nearly 50 countries. The Company employs approximately 9,500 people. To learn more, visit www.domtar.com.
About Rainforest Alliance
The Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travelers. From large multinational corporations to small, community-based cooperatives, businesses and consumers worldwide are involved in the Rainforest Alliance's efforts to bring responsibly produced goods and services to a global marketplace where the demand for sustainability is growing steadily. For more information, visit www.rainforest-alliance.org.
SOURCE DOMTAR CORPORATION