SALT LAKE CITY, Dec. 30, 2016 /PRNewswire/ -- Don Sorensen of Big Blue Robot, an online reputation management firm, recently published How Online Reputation Management Works to help companies understand the details of reputation management. Sorensen has been working with companies and executives for more than a decade, helping them to improve their online reputations. This has given him valuable insights into the best ways to manage both personal and corporate reputations, how to handle negative stories about the company, and how to keep customer service issues from becoming major reputational crises.
Sorensen has previously been featured in two Forbes articles: 9 Online Reputation Management Services Entrepreneurs Can Achieve By Themselves and Top Online Reputation Management Tips for Brand Marketers.
In today's online-focused world, it's more vital than ever to maintain a solid reputation. Companies that don't stay on top of their online presence can find themselves the victims of disgruntled employees, bloggers with a vendetta, or dissatisfied customers who choose to vent through social media and review sites.
"Your online reputation doesn't just affect your customers' perception of your company, it can also have an impact on your revenue," says Sorensen. "Companies need to be aware of how their online reputation affects sales, press coverage, and even the ability to hire. Plus, the top executives' personal reputations can be a factor, so it's important to look at everything that can affect a company's overall reputation."
In the article, Sorensen provides several tips that companies can use to ensure that their online reputation is sound. He shares the most effective way to boost a company's online reputation and how online reputation management and traditional public relations work together. He also outlines what a company should look for when hiring an online reputation management services firm, including how to assess the firm's track record in improving Google rankings.
About Don Sorensen and Big Blue Robot
Don Sorensen is a recognized online reputation management authority whose expertise and insights have been featured in the New York Times, USA Today, HuffingtonPost, CNN Money, Forbes and other publications. His firm, Big Blue Robot, was created to improve and manage the online reputation of corporations and their executives.
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SOURCE Big Blue Robot