2014

Don't Forget Mom this Mother's Day with Thoughtful Last-Minute Gifts and Cards from CVS/pharmacy® Shoppers pressed for time can discover delicious sweets, sentimental cards and revitalizing beauty items all in one convenient location

WOONSOCKET, R.I., May 7, 2013 /PRNewswire/ -- Savvy shoppers looking for thoughtful and affordable gifts for mom in the days leading up to Mother's Day can find a variety of unique presents and heartfelt greeting cards at one of more than 7,400 CVS/pharmacy® locations across the country. From luxurious beauty essentials to personalized photo keepsakes and Mother's Day cards, a diverse selection of gift options are located under one roof, making it easy and convenient to shop for mom.

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"We understand that Mother's Day is an especially personal and memorable day for our customers. CVS/pharmacy strives to offer a wide selection of thoughtful and meaningful Mother's Day gifts, like cards, sweets and fragrances, making it easy for shoppers to find everything they need in one convenient location," said Judy Sansone, Senior Vice President of Merchandising for CVS/pharmacy. "Customers who may be shopping at the last minute, or even on their way to visit mom, can conveniently walk into their local store and find the perfect gift to say 'thank you' or 'love you', for the mothers in their lives all at an affordable price."

CVS/pharmacy has a variety of heart-warming and high-quality gifts for a range of women with prices that won't break the bank. Gift themes and ideas include:

  • Mother's Day Cards – CVS/pharmacy carries a broad variety of beautifully designed Mother's Day cards that are ready to go. From sentimental to humorous, greeting cards from favorites like Hallmark provide a huge array of Mother's Day messages to capture just the right words for your mother.
  • Something Sweet – A box of treats from chocolatiers like Lindt, Godiva, Whitman's, Russell Stover and Ghirardelli are a sweet way to show appreciation. To complete a gift basket, pick up chocolate covered nuts, popcorn and cookies from Gold Emblem, the exclusive snack and treat line available at CVS/pharmacy. For a homemade treat, boxed cake mix and ready-made frosting from brands like Betty Crocker can make Mother's Day even more delightful and delicious (starting at $2.49).
  • Designer Fragrances – For a special gift that keeps on giving, look to designer and celebrity women's fragrances ranging from fruity and floral scents to woodsy or musky aromas. Brand names like Ralph Lauren, Burberry and Gucci are conveniently available both in-store and online (starting at $7.49).
  • Personalized Photo Gifts – A photo says 1,000 words and now, creating memorable keepsakes in-store, even same-day, is easier than ever. With in-store Wi-Fi at the KODAK Picture Kiosks and the recently updated CVS mobile app, photos can be uploaded directly from smartphone camera galleries to create personalized gifts such as photo books ($5.99 - $14.99) and calendars ($19.99). One-of-a-kind greeting cards can be created in just minutes by adding photos using customizable templates ($1.99), or simply print special photos to frame for mom to display at home. 
  • Spa Essentials – Make mom feel pampered and appreciated with essentials for an at-home luxurious spa experience from CVS/pharmacy. Bubble baths, aromatherapy lotions and candles make for a relaxing experience, and Essence of Beauty, the #1 selling bath & body care and fragrance brand at CVS/pharmacy, has a new 10-piece gift set ($9.99) available for a limited time and pre-giftwrapped in beautiful packaging.
  • Polished Presents Nuance Salma Hayek's line will make every mom feel like a polished movie star. Nuance Salma Hayek Nail Lacquer ($5.99) and Nuance Salma Hayek My Secret Super Brightening Hand Cream ($7.49) are perfect for an at-home manicure set and are available exclusively at CVS/pharmacy along with an array of other beauty items from the Nuance Salma Hayek collection (starting at $5.99).

Savings and Rewards from ExtraCare
ExtraCare cardholders can earn extra savings and rewards during their Mother's Day shopping trips and save even more when they stop at the ExtraCare Coupon Center for special in-store coupons before they shop. Discounts and instant ExtraBucks Rewards will be awarded simply through the purchase of specially-advertised products found in the weekly circular, including many of those listed above.

Customers can follow CVS/pharmacy on Twitter at @CVS_Extra and on Facebook at http://www.facebook.com/CVS to learn about current and upcoming promotions, as well as great deals on all kinds of gifts.

To locate the store closest to you, please visit CVS.com/storefinder.

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,400 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at http://info.cvscaremark.com.

Press Contact:

Danielle Marcus


CVS/pharmacy


T: 401.770.4745


E: Danielle.Marcus@CVSCaremark.com  

SOURCE CVS/pharmacy



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