Doritos Mix Brings Bold Change To Snack Aisle With First All-Doritos Chip Mix

Fans can Now Experience "Four Snacks in One" with New Doritos Mix

17 Feb, 2016, 17:26 ET from Frito-Lay North America

PLANO, Texas, Feb. 17, 2016 /PRNewswire/ -- In its biggest product launch in recent history, Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, is combining four different Doritos shapes and flavors in one bag for a multi-sensorial experience with two new mouth-watering mixes. The first all-Doritos style chip mix will reinvigorate the snack mix category — answering fans' searches for bold new snack options with unique flavor and shape combinations.

"Doritos Mix gives fans what they've been seeking in two new flavors: Cheese Explosion and Taco Explosion — bringing out a 'Four Snacks in One' Doritos experience," said Jeannie Cho, VP of marketing, Frito-Lay North America. "Our consumers have told us they're seeking bold flavors and greater variety. With Doritos Mix, they now have a unique blend of four different flavors and shapes in one bag."

The Cheese Explosion mix will include the flavors: Nacho Cheese, Four Cheese, Jumpin' Jack Cheese and Spicy Nacho; while the Taco Explosion mix-up will include the flavors: Spicy Nacho, Sour Cream, Taco and Salsa. All of the mixes will include the following various shapes: the iconic Doritos Triangle, Dinamita rolled tortilla, a twist and an open triangle.

Doritos Mix snacks are now available nationwide in two sizes – a 3.0-oz. bag for a suggested retail price of $1.49 and a 9.5-oz bag for a suggested retail price of $4.29.

About Doritos
Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay

About PepsiCo PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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SOURCE Frito-Lay North America



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