Dos Equis Announces Dates of 'The Most Interesting Show in the World' Nationwide Tour
The Extraordinary and Incomparable Variety Show Hits 17 Cities in 30 Days This October
NEW YORK, Sept. 29 /PRNewswire/ -- Dos Equis today announced the return of the award winning "Most Interesting Show in the World" (MISW), a traveling showcase of unique and eccentric artists, performers and curiosities. Inspired by "The Most Interesting Man in the World" campaign, the upscale variety show, now in its third year, will visit 17 cities across the U.S., starting October 5 in San Francisco and culminating in Minneapolis on November 3.
"We are excited to announce the return of the Most Interesting Show in the World, with the addition of a world-renowned energetic host and a fresh lineup of performers," said Paul Smailes, brand director for Dos Equis. "This year we're looking to provide a memorable evening that will engage the audience more than ever before by creating a truly interactive experience between performer and spectator."
World-renowned rock star Andrew W.K., fresh from headlining the 2010 Warped Tour, will be the host and bring a whole new level of energy to the show. Other performers include Hungarian illusionist Elliott Zimmet, Persian burlesque star Cherie Lily, world record holder the Great Merlini, the visually spectacular Bubble Man, and a dream team of other extreme and interesting acts.
"The Most Interesting Show provides an unparalleled combination of humor, danger and seduction," said show host Andrew W.K. "With a name like The Most Interesting Show in the World, you have to go all out on the talent, venue and production – and we've done that. We lined up dancers like you've never seen, performances that will amaze and engage the audience, and, of course, plenty of ice cold Dos Equis. It will, without a doubt, live up to its name."
New York-based Mirrorball is the experiential marketing agency in charge of the development and implementation of the multi-award winning MISW tour. The show is written and produced by Randy Weiner and Weiner Entertainment Group, creator of the Las Vegas show "Beacher's Madhouse," New York City's The Box, and "The Donkey Show," a variety program that toured New York, London, Madrid and Seoul.
The MISW tour is supported by online media and local in-market promotions. All MISW attendees must be 21 or over.
- October 5 – San Francisco
- October 7 – San Diego
- October 8 – Los Angeles
- October 10 – Scottsdale
- October 13 – Houston
- October 14 – Austin
- October 15 – San Antonio
- October 16 – Dallas
- October 20 – Fort Lauderdale
- October 21 – St. Petersburg
- October 22 – Atlanta
- October 23 – Charlotte
- October 27 – Baltimore
- October 28 – New York
- October 29 – Philadelphia
- November 2 – Chicago
- November 3 – Minneapolis
About Heineken USA
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.
SOURCE Heineken USA Inc.
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