Dos Equis Invites The Brave To Feast On Unique Cinco de Mayo Delicacies Offering Exotic Cuisine from Around the World

NEW YORK, April 25, 2012 /PRNewswire/ -- Today, Dos Equis, the fastest growing premium Mexican beer in the U.S., is bringing its daring culinary Cinco de Mayo 'Feast of the Brave' taco trucks to six US cities. From Wednesday, April 25 through Saturday, May 5, the bold can visit Dos Equis-branded food trucks to taste some unique and original tacos and delicacies.

"The Dos Equis consumer is always looking for experiences that are a bit more unconventional and interesting," said Paul Smailes, Dos Equis Senior Brand Director. "To mark this year's special 150th anniversary of Cinco de Mayo, we wanted to partner with some great local chefs and provide consumers the opportunity to test their taste-bud boundaries, and have a memorable Cinco de Mayo experience."

In Austin, Chicago, Dallas, Houston, Los Angeles and Miami, local chefs will be crafting and serving free original tacos specific to each city with ingredients not usually found in your soft or crunchy-shelled taco. From pig ear, chicken gizzard and iguana to alligator, crickets and hog stomach, each taco comes with "bravery points," pitting the cities in a contest for bravest palate.

Dos Equis partnered with the following taco trucks and chefs in each city to create Feast of the Brave taco concoctions: Austin's Andrew Brooks and One Taco Austin; Chicago's Taquero Fusion with Salvador Alcazar and Evelyn Arroyo; Dallas' James Quinonez and Rock And Roll Tacos; Houston's H-Town Streats with Jason Hill and Matt Opaleski; Los Angeles' Lawrence Lie and Dominic Lau's Don Chow Tacos; and Miami's Jefe's Original with Jack Garabedian.

The lively Feast of the Brave tab on the Dos Equis Facebook page shares the local map, schedule for the taco truck stops and menu for each city, an updated leader board of "bravery points" and photos from the events. Fans can also invite friends to dine with them through a customizable invitation. Follow the Feast on Twitter with Dos Equis' handle @StayThirsty and hash tag #DosEquisFeast.

About Heineken USA

Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com.

Contact:

Tara Carraro
914.681.4153
TCarraro@heinekenusa.com

Nicole Tronolone
212.885.0457
nicole.tronolone@hkstrategies.com

SOURCE Heineken USA



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