Generation Z are social media natives who have grown up with smartphones in hand, living their lives creating and consuming digital content and having no interest in traditional advertising, which feels irrelevant and inauthentic to them. This has given rise to groups of influencers who have used social media and cutting edge content to amass huge followings and cultivate their own identities and relationships with their fans. Dose set out to quantify and index the influence GenZ has on consumers, creating their own stat-driven unique influence algorithm that determines relevance among social media stars.
The influencers included on the Dose 50 not only have huge numbers of followers, but have also built their social media presence into vibrant, recognizable brands, and many have parlayed their success into full-time jobs and serious earnings. According to a survey by Variety, teens identify much more with top YouTubers than traditional celebrities, with eight YouTubers ranking ahead of both Taylor Swift and Bruno Mars. To reach these consumers, national companies are increasingly seeking out partnerships with social media influencers. A study conducted by Schlesinger Associates found that 84% of marketers will launch at least one influencer marketing campaign in the next 12 months, joining companies like Birchbox, Madewell, and Boxed Water. The Dose 50 serves as an important point of reference for those companies as well as for aspiring social media stars who are working on building their own brands.
One notable influencer on the first Dose 50 is Rudy Mancuso, who uses Vine to play a number of different characters, poke fun at his background and mock stereotypes. He has 10.4 million followers on Vine. Another influential comedian on Vine is Amanda Cerny, a Playboy model turned Vine star who creates hilarious videos where she does things like cover herself in guacamole or demonstrates the five ways to eat a banana. She has 4.5 million followers on Vine. According to a report from Business Insider Intelligence, the 18 through 24 age group made up 28% of Vine users in 2015.
The entire Dose 50 list of Most Influential Comedians On Vine can be found here: http://www.dose.com/lists/29932/Dose-50-The-50-Most-Influential-Comedians-on-Vine
Dose, the company behind Dose.com, OMG Facts, and more, is one of the world's fastest growing digital media publishers. With 50 million monthly visitors and 30 million social followers, it is a leading source of news and entertainment for young millennials and Generation Z.
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